https://socialbaniya.com/Meta Ads and Google Ads insights and case studies with real screenshots.en-IN https://socialbaniya.com/blog/travel-meta-ads-cost-per-enquiry-7-accountshttps://socialbaniya.com/blog/travel-meta-ads-cost-per-enquiry-7-accountsTue, 20 Oct 2026 03:30:00 GMTCost per WhatsApp chat, lead and conversion from seven travel and cab accounts, read from Ads Manager and Google Ads screenshots, with method and caveats. https://socialbaniya.com/blog/how-much-does-a-performance-marketing-agency-cost-indiahttps://socialbaniya.com/blog/how-much-does-a-performance-marketing-agency-cost-indiaTue, 20 Oct 2026 03:30:00 GMTHow performance marketing agencies charge in India: flat retainers, percentage of ad spend and hybrids, typical ranges, what drives price and what to compare. https://socialbaniya.com/blog/facebook-ads-cost-indiahttps://socialbaniya.com/blog/facebook-ads-cost-indiaTue, 20 Oct 2026 03:30:00 GMTHow Meta charges for Facebook and Instagram ads in India, what CPM, CPC and cost per lead mean, what drives the price and real cost examples from live accounts. https://socialbaniya.com/blog/reduce-cost-per-lead-meta-adshttps://socialbaniya.com/blog/reduce-cost-per-lead-meta-adsTue, 20 Oct 2026 03:30:00 GMTNine fixes to lower cost per lead on Facebook and Instagram ads, in the order we try them, with real account examples and what to measure instead. https://socialbaniya.com/blog/what-is-roas-break-even-roashttps://socialbaniya.com/blog/what-is-roas-break-even-roasTue, 20 Oct 2026 03:30:00 GMTROAS is purchase value divided by ad spend. Learn how to work out break-even ROAS from your margin and why Meta-reported ROAS is not profit. https://socialbaniya.com/blog/whatsapp-lead-generation-meta-adshttps://socialbaniya.com/blog/whatsapp-lead-generation-meta-adsTue, 20 Oct 2026 03:30:00 GMTHow click-to-WhatsApp ads work, how to set them up, what a conversation costs in real travel accounts and how to turn chats into customers. https://socialbaniya.com/blog/meta-pixel-conversions-api-setup-lead-generationhttps://socialbaniya.com/blog/meta-pixel-conversions-api-setup-lead-generationTue, 20 Oct 2026 03:30:00 GMTChecklist for setting up the Meta Pixel and Conversions API for lead generation: events, deduplication, test events, match quality and lead outcomes. https://socialbaniya.com/blog/how-to-choose-performance-marketing-agency-indiahttps://socialbaniya.com/blog/how-to-choose-performance-marketing-agency-indiaTue, 20 Oct 2026 03:30:00 GMTTwelve questions to ask a performance marketing agency in India before you sign: who owns the ad account, what is reported, fees, lock-in and proof. https://socialbaniya.com/blog/meta-ads-vs-google-ads-real-estatehttps://socialbaniya.com/blog/meta-ads-vs-google-ads-real-estateTue, 20 Oct 2026 03:30:00 GMTMeta Ads create demand; Google Ads capture people already searching. How to choose between them for real estate and other high-ticket businesses. https://socialbaniya.com/blog/why-cost-per-lead-rises-when-you-scalehttps://socialbaniya.com/blog/why-cost-per-lead-rises-when-you-scaleTue, 20 Oct 2026 03:30:00 GMTWhy Meta Ads cost per lead and cost per purchase often rise when you raise budgets, how to spot each cause and how to scale in steps without losing efficiency. https://socialbaniya.com/case-studies/himalayan-musafirhttps://socialbaniya.com/case-studies/himalayan-musafirTue, 20 Oct 2026 03:30:00 GMTA tour operator’s 128 Meta campaigns and Google Search by destination: leads from ₹19.50, cost by destination, and what did not work, with screenshots. https://socialbaniya.com/case-studies/travel-junctionhttps://socialbaniya.com/case-studies/travel-junctionTue, 20 Oct 2026 03:30:00 GMTMeta Ads for a travel brand: 2,874 WhatsApp conversations at ₹7.57 from one Manali campaign, with the account screenshots and what did not work. https://socialbaniya.com/case-studies/next-cabhttps://socialbaniya.com/case-studies/next-cabTue, 20 Oct 2026 03:30:00 GMTRoute-wise Google Search for a cab service: ₹13.5 lakh spent, 9,278 conversions at ₹145 blended, from ₹48 on the best route to ₹763 on the worst. https://socialbaniya.com/case-studies/safarnama-with-anuhttps://socialbaniya.com/case-studies/safarnama-with-anuTue, 20 Oct 2026 03:30:00 GMTMeta Ads for Ladakh, Zanskar and Spiti group expeditions: 455 WhatsApp chats at ₹15.12, boosted posts at ₹9.82, 35 campaigns, with screenshots. https://socialbaniya.com/case-studies/gci-adventurehttps://socialbaniya.com/case-studies/gci-adventureTue, 20 Oct 2026 03:30:00 GMTMeta Ads for a Hisar travel agency: 846 WhatsApp chats at ₹20.17 from one sales campaign, 15 campaigns and ₹74,236 of spend, with the screenshot. https://socialbaniya.com/case-studies/jupiter-travelshttps://socialbaniya.com/case-studies/jupiter-travelsTue, 20 Oct 2026 03:30:00 GMTGoogle Search for Himachal and Spiti packages: a 15.02% click-through rate on 3,743 clicks, 21,006 clicks in total, and why we do not quote its conversions. https://socialbaniya.com/case-studies/prakriti-escapeshttps://socialbaniya.com/case-studies/prakriti-escapesTue, 20 Oct 2026 03:30:00 GMTA small-budget Meta account for Goa Diwali and Sasan departures: 142 instant-form leads at ₹16.01 and Instagram profile visits at ₹0.98, with the screenshot. https://socialbaniya.com/case-studies/my-sneaker-studiohttps://socialbaniya.com/case-studies/my-sneaker-studioTue, 20 Oct 2026 03:30:00 GMTA footwear brand’s Meta Ads in March 2026: ₹8.68 lakh purchase value on ₹67,631 spend, 12.84 ROAS, and a 20.13 ROAS best ad in February, with screenshots.