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  <url><loc>https://socialbaniya.com/</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/services</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/services/meta-ads-management</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/services/google-ads-management</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/services/website-development</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/services/content-creation</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/industries</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/industries/travel-tourism</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/industries/real-estate</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/industries/e-commerce</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/industries/education</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/industries/local-services</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/industries/agriculture</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/case-studies</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/case-studies/himalayan-musafir</loc><lastmod>2026-10-20</lastmod><image:image><image:loc>https://socialbaniya.com/assets/proof/hm-meta-1.webp</image:loc><image:caption>Meta Ads Manager, all 128 campaigns, sorted by amount spent (top 12). Total spent ₹6,52,232.22; 1,38,594 link clicks.</image:caption></image:image><image:image><image:loc>https://socialbaniya.com/assets/proof/hm-meta-2.webp</image:loc><image:caption>Next campaigns by spend: Kerala, Dubai, Kashmir WhatsApp, Sri Lanka, Singapore, Ladakh, Shimla and Manali.</image:caption></image:image><image:image><image:loc>https://socialbaniya.com/assets/proof/hm-meta-3.webp</image:loc><image:caption>More campaigns: Udaipur, Dubai, Singapore, Spiti and the website-traffic campaign (47,742 landing-page views at ₹0.15).</image:caption></image:image><image:image><image:loc>https://socialbaniya.com/assets/proof/hm-meta-4.webp</image:loc><image:caption>More campaigns: Shimla and Manali, Ladakh, Dubai, Himachal, Kerala website leads and a hiring campaign.</image:caption></image:image><image:image><image:loc>https://socialbaniya.com/assets/proof/hm-google-1.webp</image:loc><image:caption>Google Ads, campaigns with cost above ₹0: Search, Performance Max and Demand Gen. Totals: ₹82,203.66 cost, 4,579 clicks, 66,362 impressions, 443.5 conversions.</image:caption></image:image></url>
  <url><loc>https://socialbaniya.com/case-studies/travel-junction</loc><lastmod>2026-10-20</lastmod><image:image><image:loc>https://socialbaniya.com/assets/proof/tj-meta-1.webp</image:loc><image:caption>Meta Ads Manager, 50 campaigns, sorted by spend (top 12). Total spent ₹1,27,681.54; reach 26,81,565; 40,63,640 impressions; CPM ₹31.42.</image:caption></image:image><image:image><image:loc>https://socialbaniya.com/assets/proof/tj-meta-2.webp</image:loc><image:caption>Next campaigns by spend, all on messaging-conversation results.</image:caption></image:image><image:image><image:loc>https://socialbaniya.com/assets/proof/tj-meta-3.webp</image:loc><image:caption>Smaller campaigns, including a reach campaign (176,553 people at ₹2.10 per 1,000) and a hiring lead form.</image:caption></image:image><image:image><image:loc>https://socialbaniya.com/assets/proof/tj-meta-4.webp</image:loc><image:caption>Smallest-spend campaigns: Holi, Spiti, Udaipur and sale tests.</image:caption></image:image></url>
  <url><loc>https://socialbaniya.com/case-studies/next-cab</loc><lastmod>2026-10-20</lastmod><image:image><image:loc>https://socialbaniya.com/assets/proof/nc-google-1.webp</image:loc><image:caption>Google Ads, 65 campaigns (2 filters), sorted by cost (top 12). Totals: ₹13,48,482 cost, 54,909 clicks, 5,34,098 impressions, CTR 10.28%, avg CPC ₹24.56, 9,278 conversions at ₹145.34 each.</image:caption></image:image><image:image><image:loc>https://socialbaniya.com/assets/proof/nc-google-2.webp</image:loc><image:caption>Next campaigns by cost: Delhi–Haridwar taxi, Char Dham, Golden Triangle, Prayagraj, and Performance Max campaigns.</image:caption></image:image><image:image><image:loc>https://socialbaniya.com/assets/proof/nc-google-3.webp</image:loc><image:caption>Smaller campaigns: Tempo Traveller, Chardham, Himachal tour packages and the generic Performance Max campaign (244 conversions at ₹7.25).</image:caption></image:image><image:image><image:loc>https://socialbaniya.com/assets/proof/nc-google-4.webp</image:loc><image:caption>Long tail of small campaigns and tests (Kainchi Dham, Khatu Shyam, car rental, Shimla).</image:caption></image:image></url>
  <url><loc>https://socialbaniya.com/case-studies/safarnama-with-anu</loc><lastmod>2026-10-20</lastmod><image:image><image:loc>https://socialbaniya.com/assets/proof/sa-meta-1.webp</image:loc><image:caption>Meta Ads Manager, 35 campaigns, sorted by spend (top 10). Total spent ₹58,339.45; reach 10,25,759; 17,20,157 impressions; CPM ₹33.92.</image:caption></image:image><image:image><image:loc>https://socialbaniya.com/assets/proof/sa-meta-2.webp</image:loc><image:caption>Next campaigns: boosted Instagram and Facebook posts for expedition launches and final-call pushes.</image:caption></image:image><image:image><image:loc>https://socialbaniya.com/assets/proof/sa-meta-3.webp</image:loc><image:caption>Smaller boosted posts, including “Ladakh like never before” at ₹9.82 per messaging conversation.</image:caption></image:image></url>
  <url><loc>https://socialbaniya.com/case-studies/gci-adventure</loc><lastmod>2026-10-20</lastmod><image:image><image:loc>https://socialbaniya.com/assets/proof/gci-meta-1.webp</image:loc><image:caption>Meta Ads Manager, 15 campaigns, sorted by spend. Total spent ₹74,235.85; reach 17,89,683; 23,20,713 impressions. Only one campaign is active in this view.</image:caption></image:image></url>
  <url><loc>https://socialbaniya.com/case-studies/jupiter-travels</loc><lastmod>2026-10-20</lastmod><image:image><image:loc>https://socialbaniya.com/assets/proof/jt-google-1.webp</image:loc><image:caption>Google Ads, account total: ₹85,852.49 cost, 21,006 clicks, 1,97,436 impressions, CTR 10.64%. Most campaigns shown are removed; one Search campaign is still eligible.</image:caption></image:image></url>
  <url><loc>https://socialbaniya.com/case-studies/prakriti-escapes</loc><lastmod>2026-10-20</lastmod><image:image><image:loc>https://socialbaniya.com/assets/proof/pe-meta-1.webp</image:loc><image:caption>Meta Ads Manager, 11 campaigns (10 rows visible; the totals row is not in the screenshot): Goa Diwali and Sasan departures, an Instagram profile-visit campaign.</image:caption></image:image></url>
  <url><loc>https://socialbaniya.com/case-studies/my-sneaker-studio</loc><lastmod>2026-10-20</lastmod><image:image><image:loc>https://socialbaniya.com/assets/proof/ss-meta-mar2026.webp</image:loc><image:caption>Meta Ads Manager, ad-level view for March 2026, 75 ads, top 5 by purchase value. Total: ₹8,68,244.10 purchase value on ₹67,630.86 spent, ROAS 12.84. “Results value” is Meta-reported purchase value, not store revenue.</image:caption></image:image><image:image><image:loc>https://socialbaniya.com/assets/proof/ss-meta-feb2026.webp</image:loc><image:caption>Meta Ads Manager, ad-level view for February 2026, 75 ads, top 5 by purchase value. Total spent ₹25,329.11. The best single ad reached ROAS 20.13 on ₹2,754.21 of spend.</image:caption></image:image></url>
  <url><loc>https://socialbaniya.com/packages</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/how-we-work</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/about</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/about/abhishek-gupta</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/digital-marketing-agency-in-hisar</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/contact</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/free-audit</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/sample-audit</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/privacy-policy</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/terms</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/disclaimer</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/blog</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/blog/travel-meta-ads-cost-per-enquiry-7-accounts</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/blog/how-much-does-a-performance-marketing-agency-cost-india</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/blog/facebook-ads-cost-india</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/blog/reduce-cost-per-lead-meta-ads</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/blog/what-is-roas-break-even-roas</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/blog/whatsapp-lead-generation-meta-ads</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/blog/meta-pixel-conversions-api-setup-lead-generation</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/blog/how-to-choose-performance-marketing-agency-india</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/blog/meta-ads-vs-google-ads-real-estate</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/blog/why-cost-per-lead-rises-when-you-scale</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/glossary</loc><lastmod>2026-10-20</lastmod></url>
  <url><loc>https://socialbaniya.com/tools/roas-calculator</loc><lastmod>2026-10-20</lastmod></url>
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