Career Motive · Education (MBBS Abroad)
How Career Motive Went From 10 to 150 Enrollment Inquiries a Month
The Challenge
Where things stood
Career Motive wanted to fill 100 seats per batch for their MBBS Abroad program but faced low enrollment, high cost per admission, and a high volume of unqualified inquiries, on a ₹30,000/month Meta Ads budget.
The Approach
What we changed
- —Lead-gen campaigns targeting students, working professionals, and parents
- —Webinar/demo-class funnel to build trust before enrollment
- —WhatsApp and call-based lead follow-up integration
- —City-wise and language-wise ad segmentation
Results
The Numbers
₹165
Cost per Lead (CPL)
114
Monthly Enrollment Inquiries
43%
Inquiry-to-Enrollment Rate
₹550
Cost per Admission
What This Means
Fifteen times more inquiries didn't help until pre-qualification and a trust-building webinar funnel were added — volume alone wasn't the fix, filtering and trust-building were.
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