What a travel enquiry costs on Meta and Google: data from 7 live accounts
Cost per WhatsApp chat, lead and conversion from seven travel and cab accounts, read from Ads Manager and Google Ads screenshots, with method and caveats.
Insights
Meta Ads and Google Ads, explained with real numbers.
Plain-English guides on cost, tracking, ROAS and choosing an agency, with data from the accounts we manage and the screenshots to check it.
Quick answer
Our insights are written for business owners who pay for ads. Each guide starts with a direct answer, shows the numbers and the method, and links to the case study or calculator behind it. The first article is an original data note built from seven travel and cab accounts.
Start here
The data note, and the questions owners ask most.
How much does a performance marketing agency cost in India?
How performance marketing agencies charge in India: flat retainers, percentage of ad spend and hybrids, typical ranges, what drives price and what to compare.
Facebook (Meta) ads cost in India: what you actually pay and what it buys
How Meta charges for Facebook and Instagram ads in India, what CPM, CPC and cost per lead mean, what drives the price and real cost examples from live accounts.
How to reduce cost per lead on Meta Ads: 9 fixes in the order we try them
Nine fixes to lower cost per lead on Facebook and Instagram ads, in the order we try them, with real account examples and what to measure instead.
What is ROAS? Good ROAS, break-even ROAS and the maths behind them
ROAS is purchase value divided by ad spend. Learn how to work out break-even ROAS from your margin and why Meta-reported ROAS is not profit.
WhatsApp lead generation with Meta ads: how click-to-WhatsApp campaigns work
How click-to-WhatsApp ads work, how to set them up, what a conversation costs in real travel accounts and how to turn chats into customers.
Meta Pixel and Conversions API set-up for lead generation: a practical checklist
Checklist for setting up the Meta Pixel and Conversions API for lead generation: events, deduplication, test events, match quality and lead outcomes.
How to choose a performance marketing agency in India: 12 questions to ask
Twelve questions to ask a performance marketing agency in India before you sign: who owns the ad account, what is reported, fees, lock-in and proof.
Meta Ads vs Google Ads for real estate: which should you start with?
Meta Ads create demand; Google Ads capture people already searching. How to choose between them for real estate and other high-ticket businesses.
Why cost per lead rises when you scale ad spend, and what to do about it
Why Meta Ads cost per lead and cost per purchase often rise when you raise budgets, how to spot each cause and how to scale in steps without losing efficiency.
How we write
Every guide follows four rules.
- Answer first. The direct answer comes before the explanation.
- Numbers with a source. Our own figures link to the case study and screenshot; anything borrowed is labelled and linked.
- No guarantees. Examples describe accounts, not promises.
- Dated and reviewed. Each page shows when it was written and last reviewed, by Abhishek Gupta.
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