Industry
Turning Browsers Into Repeat Buyers, Not Just One-Time Sales
Most D2C brands don't have a traffic problem — they have a "traffic that doesn't come back" problem. It's relatively easy to buy a first sale with aggressive discounting; it's much harder, and far more profitable long-term, to build a funnel that turns first-time buyers into repeat customers. Full-funnel retargeting is what makes that difference.
Approach
The Full-Funnel Approach
- —Cold prospecting on interest and lookalike audiences to find new potential customers.
- —Catalog sales campaigns with dynamic product ads showing the right products to the right browsers automatically.
- —Warm-engagement retargeting for people who've viewed products but not added to cart.
- —Cart-abandonment sequences — one of the highest-ROI retargeting layers, since these are people who were seconds from buying.
- —Post-purchase retargeting to drive repeat orders, not just first sales.
- —Creative refresh cycle every 2 weeks to combat ad fatigue and maintain click-through rates.
- —Audience segmentation by demographics, interests, and past purchase behavior.
Why It Matters
Why ROAS Alone Isn't Enough
A campaign showing a 5x ROAS on new-customer acquisition can still be a losing strategy if those customers never return — the true cost of acquisition needs to be weighed against lifetime value, not just the first purchase. We build campaigns that track and optimize for repeat-purchase behavior, not just the immediate sale.
Proof
Results
| Client | Industry | Result |
|---|---|---|
| My Sneaker Studio | E-Commerce | ROAS 4x → 20x, Cost per Purchase ₹650 → ₹100, Add-to-Cart Rate 2% → 26% |
| Darbar Carpet | E-Commerce/Dealer | CPL ₹770 → ₹20, dealer inquiries 15 → 200, reach 0 → 1,00,000+ |
Questions
Frequently Asked Questions
What ad spend do I need to see meaningful results?
Most e-commerce accounts need a minimum viable daily budget to generate enough data for the algorithm to optimize — typically starting around ₹1,000-2,000/day, though this varies by average order value and industry.
Do you handle the product catalog setup?
Yes — catalog feed setup and troubleshooting (a common source of wasted spend when done incorrectly) is part of onboarding.
Explore More
Related Pages
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