E-commerceMeta Ads
My Sneaker Studio
Footwear D2C brand
12.84blended ROAS in March 2026
₹8.68L purchase value ÷ ₹67,631 spend
2 screenshotsRead the case study
Industry
E-commerce marketing: profitable ROAS you can scale
ROAS means little when returns and cash on delivery eat the margin. We work from break-even, not from the biggest number.
Quick answer
Social Baniya runs Meta Ads for D2C and e-commerce brands with catalogue campaigns, weekly creative testing, Pixel and Conversions API tracking and budget rules that protect learning. In March 2026, My Sneaker Studio’s account shows ₹8,68,244 of purchase value on ₹67,631 of spend, a blended ROAS of 12.84 as Meta reports it.
- Best for
- D2C and e-commerce brands selling online in India
- Channels
- Meta Ads (catalogue and purchase campaigns), Google Shopping and Performance Max where it fits
- What we track
- ROAS and cost per purchase against break-even ROAS, blended ROAS, return rate
- Proof
- My Sneaker Studio: March 2026 blended ROAS 12.84 on ₹67,631 spend (Meta-reported), with screenshots
- Fee
- ₹10,000 a month (Meta) or ₹20,000 (Meta + Google), plus GST; ad spend separate
Why e-commerce ROAS needs care
Return on ad spend is purchase value divided by ad spend. It is a useful number and a dangerous one. It ignores product cost, shipping, payment fees, returns and cash-on-delivery losses, so a ROAS of 4 can lose money for a low-margin product while a ROAS of 2.5 can be very profitable for a high-margin one. We start every engagement by working out your break-even ROAS and judge every campaign against it.
How we run an e-commerce account
- Tracking first. Pixel, Conversions API and catalogue feed checked, so purchases are counted once and match the store.
- Catalogue and purchase campaigns with prospecting, engagement and cart-abandonment retargeting as separate layers.
- Creative testing in dated batches. In March 2026, My Sneaker Studio’s top five ads ran between ROAS 11.69 and 18.11, so a replacement is always in test.
- Budget rules. We raise spend in steps and read the result before the next step, because a sharp jump often resets learning and lifts cost.
- Return-aware reporting. We compare Meta’s purchase value with the store’s own report and track returns, not only ROAS.
What a good month looks like, and what it does not show
My Sneaker Studio’s March 2026 view shows ₹8,68,244 of purchase value on ₹67,630.86 of spend: a blended ROAS of 12.84, with spend up 2.7× from February. The best single ad in February reached ROAS 20.13 on ₹2,754 of spend. We lead with the blended figure because it is the one you can plan around. These are Meta-reported values, not store revenue, and we say so on the case study. See the case study and screenshots.
What we measure
Reported every week
| Measure | Why it matters |
|---|---|
| ROAS vs break-even ROAS | Shows whether a campaign makes or loses money |
| Cost per purchase | The price of a customer on the ad |
| Blended ROAS (MER) | Total revenue ÷ total marketing spend across channels |
| Return rate | The share of orders that come back and cancel the revenue |
Proof
E-commerce and D2C in real accounts.
Each case study shows spend, dates, results, the screenshots and what did not work.
FAQ
E-commerce and D2C: your questions answered
The one above your break-even ROAS, which depends on margin, returns and shipping. A brand with 60% margin can run profitably at a ROAS near 2; a brand with 25% margin needs about 4 or more. We calculate it with you first.
No. Meta attributes purchase value to ads using its own window and tracking. It can be higher or lower than the store’s report, so we compare the two and publish both where we can.
We report them. High return and cash-on-delivery rates change which campaigns are really profitable, so we ask for the store’s data and judge campaigns on net, not only on Meta’s purchase value.
In steps. My Sneaker Studio’s spend rose 2.7× from February to March while the top ads held a ROAS of 11.69 to 18.11. We do not promise that for every brand; we scale as fast as the numbers allow.
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