Travel and tourismMeta Ads
Travel Junction
Travel packages
2,874WhatsApp conversations from the best campaign
“23-02-26 manali”, ₹21,745.69 spent
4 screenshotsRead the case study
Service
Meta Ads management that is judged on enquiries and sales
We plan, run and improve your Facebook and Instagram ads every week, and we show you the screenshot behind every number.
Quick answer
Social Baniya manages your Facebook and Instagram (Meta) ads for leads and sales: campaign structure, creative testing, Pixel and Conversions API tracking, WhatsApp and lead-form flows, and a weekly report with a 30-minute review. The fee is ₹10,000 a month plus GST; ad spend is separate and paid by you to Meta.
- Best for
- Businesses that sell by enquiry (travel, real estate, education, local services) or online (D2C)
- Fee
- ₹10,000 per month + GST, month-to-month
- Ad budget
- Separate, paid by you directly to Meta. from about ₹20,000 a month in ad budget
- Included
- Set-up, management, ad content (creatives and copy), tracking checks, weekly report + 30-minute review
- Not included
- UGC content and a landing page or website (add-ons)
- First results
- first data within one to two weeks, meaningful improvement by weeks three to four
- Proof
- 6 Meta accounts with their Ads Manager screenshots on the case-study pages
What Meta Ads management includes
Meta Ads management is the planning, set-up, daily monitoring and weekly improvement of paid campaigns on Facebook, Instagram and Messenger, judged on enquiries and sales rather than reach. The ad is only one part. The rest is the tracking that tells you what an enquiry cost, the form or WhatsApp chat that receives it, and a weekly habit of reading the results and acting on them.
1. Tracking first
We check the Meta Pixel, the Conversions API and GA4 before we spend your money, set one naming standard for campaigns and UTM links, and make sure each lead or purchase is counted once. If the numbers do not agree, nothing else is worth optimising. Our tracking checklist is here.
2. A structure that shows what works
One campaign per destination, offer or product, each with its own budget, so a result can be read on its own. Himalayan Musafir’s account has 128 such campaigns, named by place and launch date; that is why we can say Dubai and Singapore instant forms cost about ₹87 to ₹119 per lead while domestic multi-destination forms cost ₹19.50 to ₹46. See the account.
3. Creative that is tested, not guessed
New creatives go in as dated batches and compete against each other. In My Sneaker Studio’s March 2026 view, the top five ads carry dates in their names (7 Feb, 9 Feb, 5 Mar), which is how we track creative batches; the weakest of the five ran at ROAS 11.69 against 18.11 for the best. A creative that wins one month needs a replacement already in test. See the numbers.
4. The right place for the enquiry to land
A lead form, a WhatsApp chat or a landing page: we choose by how your customers actually buy. For Travel Junction the result is a WhatsApp conversation, and the best campaign started 2,874 of them at ₹7.57 each. The same account tried a purchase objective on one campaign and got 2 purchases for ₹4,557, because its customers enquire first and pay later. Read the case study.
5. A weekly rhythm
Every week you get a one-page report and a 30-minute review: what we paused, what we scaled, what we are testing next and what we need from you. Lead feedback from your team (good, bad, no answer) goes back into targeting.
What Meta Ads cost per lead looks like in real accounts
Cost per result differs sharply by destination, season, price point and result type, which is why we publish ranges and not a single number. These are spend-weighted averages and ranges across the campaign rows visible in four accounts. They are not benchmarks; the result types differ (WhatsApp chats and instant-form leads) and so do the businesses.
| Account | Result type | Campaigns read | Weighted cost per result | Range |
|---|---|---|---|---|
| Travel Junction | WhatsApp chat | 39 | ₹10.65 | ₹4.58 to ₹54.48 |
| Safarnama with Anu | WhatsApp chat | 30 | ₹24.19 | ₹9.82 to ₹50.26 |
| GCI Adventure | WhatsApp chat | 9 | ₹26.59 | ₹10.03 to ₹43.58 |
| Himalayan Musafir | Instant-form lead | 29 | ₹52.16 | ₹19.50 to ₹337.24 |
The lesson is the spread. A travel brand can pay ₹5 for a chat in one season and ₹54 in another, so a monthly average hides what to scale and what to stop.
How much should you spend on ads?
Our fee is separate from your ad budget, which you pay directly to Meta. The right ad budget depends on what a customer is worth to you, not on our fee. Start from your margin: if a sale earns you ₹2,000 after costs and one in ten enquiries becomes a sale, you can afford up to about ₹200 per enquiry before you lose money, and the cheaper the enquiry, the more room you have to grow. Our ROAS and break-even guide and the calculator do this maths for you.
Most campaigns start from about ₹20,000 a month in ad budget, and we will tell you honestly if your budget is too small to learn from.
How we start
Every engagement begins with the free growth snapshot: a written review of your ad account, tracking, creatives, landing page and lead handling, with three quick wins and the biggest risks, within 48 hours. If you decide to work with us, the first weeks follow our five-step system: audit, foundation, launch, weekly optimisation, scale.
Proof
Meta Ads management in real accounts.
Each case study shows spend, dates, results and the screenshots behind them.
Travel and tourismMeta AdsGoogle Ads
Himalayan Musafir
Tour operator
1,672leads from the best instant-form campaign
₹32,605.39 spent · ₹19.50 per lead
5 screenshotsRead the case study
Travel and tourismMeta Ads
Safarnama with Anu
Group expeditions to Ladakh, Zanskar and Spiti
455WhatsApp chats from the Spiti campaign
₹6,879.54 spent · ₹15.12 each
3 screenshotsRead the case study
Travel and tourismMeta Ads
GCI Adventure
Travel agency in Hisar
846WhatsApp conversations from the best sales campaign
₹17,065.51 spent · ₹20.17 each
1 screenshotRead the case study
Travel and tourismMeta Ads
Prakriti Escapes
Travel: Goa and Sasan departures
142instant-form leads from the best campaign
₹2,273.49 spent · ₹16.01 each
1 screenshotRead the case study
E-commerceMeta Ads
My Sneaker Studio
Footwear D2C brand
12.84blended ROAS in March 2026
₹8.68L purchase value ÷ ₹67,631 spend
2 screenshotsRead the case study
Be honest with yourself
Is this right for you?
A good fit if…
- You sell by enquiry or online and know what a customer is worth
- You can answer leads within an hour, ideally on WhatsApp
- You want one honest weekly report and to own your ad account
Not a fit if…
- You want guaranteed leads or sales (nobody honest can promise that)
- You have no clear offer, price or product yet
- You want followers and likes rather than enquiries or sales
FAQ
Meta Ads management: your questions answered
₹10,000 a month plus GST, month-to-month. Your ad budget is separate and paid by you directly to Meta. A combined Meta and Google package is ₹20,000 a month plus GST.
Most campaigns start from about ₹20,000 a month. The right number depends on your margin and what a customer is worth; the snapshot tells you honestly whether your budget is enough to learn from.
Yes. Click-to-WhatsApp ads start a chat with your team. For travel brands in our accounts they are the main result: Travel Junction’s best campaign started 2,874 conversations at ₹7.57 each.
You do. We work inside your accounts, so if we ever part ways, your campaigns, audiences and data stay with you.
You usually see the first data within one to two weeks, and meaningful improvement by weeks three to four, depending on your industry, offer and budget. We cannot promise specific results.
Start with Meta Ads when people do not yet search for what you sell or when visuals sell it (travel, D2C, real estate). Start with Google Ads when people already search for it by name or route. Many businesses use both. Here is how to choose.
Keep reading
Free · No obligation
Get your free growth snapshot.
Tell us about your business in under a minute. We review your ad account, tracking and funnel and send a written snapshot with three quick wins.
Start with two quick questions
Step 2 is optional.
Thanks, . You’re in.
We reply within 15–30 minutes in business hours. To make the snapshot sharper, have these ready: read-only access to your ad account, your website link and your last 90 days of results.
- You tell us about your businessName, WhatsApp number and business type. About 40 seconds.
- We review and write it upAd account, tracking, creatives, landing page and lead handling, within 48 hours.
- We walk you through itA short call. Hire us or don’t: the snapshot is yours either way.
- Month-to-month, no long lock-in
- You own your ad account, Pixel and data
- Weekly report + 30-minute review
- We reply within 15–30 minutes in business hours