Travel and tourismGoogle Ads
Next Cab
Outstation cab and taxi service
₹13.5LGoogle Ads cost, 65 campaigns
Jan 2024 – Oct 2026
4 screenshotsRead the case study
Service
Google Ads management built around cost per real enquiry
We run Google Ads for people who are already searching for what you sell, and we check what your account counts as a conversion before we trust it.
Quick answer
Social Baniya manages Google Ads (Search, Performance Max, Display and Demand Gen) for businesses whose customers already search for what they sell. We set up conversion tracking that counts real enquiries, build route- or service-wise campaigns, include a landing page, and review results weekly. The fee is ₹12,000 a month plus GST; ad spend is separate.
- Best for
- Businesses people search for by service, route, product or place: cabs, travel packages, clinics, local services, B2B
- Fee
- ₹12,000 per month + GST, month-to-month
- Ad budget
- Separate, paid by you directly to Google
- Included
- Campaign set-up and management, a landing page for your Google Ads, conversion tracking, weekly report + 30-minute review
- Campaign types
- Search, Performance Max, Display, Demand Gen and YouTube (scope to confirm)
- Not included
- Meta Ads (see the combo) and a full multi-page website (add-on)
- Proof
- 3 Google Ads accounts with screenshots: Next Cab, Jupiter Travels, Himalayan Musafir
What Google Ads management includes
Google Ads management is the set-up and continuous improvement of paid campaigns on Google Search, YouTube, Display and Gmail, judged on enquiries and sales. Unlike social ads, Search reaches people who already typed what they want, so the main work is choosing the right searches, writing ads that match them, sending clicks to a page that converts, and counting the right outcome.
1. Conversion tracking that means something
Google Ads will optimise for whatever it is told to count. If page views or button taps are counted as conversions, the account looks cheap and delivers nothing. In Jupiter Travels’ account the recorded conversion rate is 64% and Performance Max shows ₹0.36 per conversion; numbers like that usually mean low-value actions are counted, so we do not quote cost per lead from them. Our first job in a new account is to check which actions are counted and weight them: a booked call is worth more than a page view. Read the Jupiter Travels case study.
2. One campaign per route, service or product
Next Cab’s account has a Search campaign for each route and service: Haridwar–Rishikesh, Shimla–Manali, Mathura–Vrindavan, Agra, Jaipur, Char Dham, outstation taxi, Innova, Tempo Traveller. That structure shows a cost per conversion from ₹48 (Uttarakhand packages) to ₹763 (call-only) and lets budget move to the routes that earn it. See the route-by-route numbers.
3. The right campaign type for the job
Search for high-intent queries; Performance Max for reach across Google’s network once conversion tracking is trustworthy; Display and Demand Gen for people who have not searched yet. We test bid strategies on purpose (Maximize conversions, Target CPA, Manual CPC) and compare them on like-for-like routes. Target CPA delivered ₹84.58 on Haridwar–Rishikesh in Next Cab’s account but ₹476 on Agra, because it needs conversion history to work.
4. A landing page that matches the search
Your Google Ads package includes a landing page: one message, one action, fast on a phone. A click that lands on a generic home page costs the same as one that lands on a page built for it, and converts far worse.
5. A weekly rhythm
A one-page report and a 30-minute review every week: search terms to add or block, bids and budgets to move, and what we are testing.
What Google Ads cost in real accounts
Cost per click and cost per conversion vary widely by route, destination and competition. These figures are read from the Google Ads screenshots on our case-study pages.
| Account | Window | Cost | Clicks · CTR | Note |
|---|---|---|---|---|
| Next Cab | Jan 2024 – Oct 2026 | ₹13,48,482 | 54,909 · 10.28% | Average CPC ₹24.56; 9,278 recorded conversions at ₹145.34 blended |
| Jupiter Travels | Apr 2022 – Oct 2026 | ₹85,852 | 21,006 · 10.64% | Himachal Search campaign: 15.02% CTR on 3,743 clicks |
| Himalayan Musafir | to Oct 2026 | ₹82,204 | 4,579 · 6.90% | Dubai Search: 482 clicks, ₹61.64 per recorded conversion |
These are history, not forecasts. Your cost per click depends on your keywords, your competitors and your landing page.
How we start
We begin with the free growth snapshot: a written review of your ads, conversion tracking, search terms, landing page and lead handling, with three quick wins and the biggest risks. Then the five-step system: audit, foundation, launch, weekly optimisation, scale.
Proof
Google Ads management in real accounts.
Each case study shows spend, dates, results and the screenshots behind them.
Travel and tourismGoogle Ads
Jupiter Travels
Himachal and Spiti packages
15.02%CTR on the Himachal Search campaign
3,743 clicks · ₹55,688.39
1 screenshotRead the case study
Travel and tourismMeta AdsGoogle Ads
Himalayan Musafir
Tour operator
1,672leads from the best instant-form campaign
₹32,605.39 spent · ₹19.50 per lead
5 screenshotsRead the case study
Be honest with yourself
Is this right for you?
A good fit if…
- People already search for what you sell (a service, a route, a product, a place)
- You can take calls or WhatsApp messages quickly
- You want your conversions defined and counted properly
Not a fit if…
- Nobody searches for what you sell yet (start with Meta Ads)
- You expect Performance Max to fix an account with no conversion tracking
- You want guaranteed rankings or leads
FAQ
Google Ads management: your questions answered
₹12,000 a month plus GST, month-to-month. Your ad budget is separate and paid by you directly to Google. The combined Meta and Google package is ₹20,000 a month plus GST.
Yes. A landing page for your Google Ads is included. A full multi-page website is an add-on.
It depends on what is counted. A conversion rate only means something once you know which actions are counted: a form submission or a call is a real enquiry, while a page view or a button tap is not. A 60% “conversion rate” usually means low-value actions are being counted. We check the definition before quoting any rate.
Search shows text ads to people typing a query. Performance Max uses Google’s automation across Search, YouTube, Display and more from one set of assets. It reaches further but gives you less control, so it needs trustworthy conversion tracking first.
You do. We work inside your account, so your campaigns, keywords and data stay with you if we part ways.
No. Ad position depends on bids, quality and competition, and no honest agency can guarantee it. We guarantee clear tracking, a weekly report and straight talk.
Keep reading
Free · No obligation
Get your free growth snapshot.
Tell us about your business in under a minute. We review your ad account, tracking and funnel and send a written snapshot with three quick wins.
Start with two quick questions
Step 2 is optional.
Thanks, . You’re in.
We reply within 15–30 minutes in business hours. To make the snapshot sharper, have these ready: read-only access to your ad account, your website link and your last 90 days of results.
- You tell us about your businessName, WhatsApp number and business type. About 40 seconds.
- We review and write it upAd account, tracking, creatives, landing page and lead handling, within 48 hours.
- We walk you through itA short call. Hire us or don’t: the snapshot is yours either way.
- Month-to-month, no long lock-in
- You own your ad account, Pixel and data
- Weekly report + 30-minute review
- We reply within 15–30 minutes in business hours