Audit
We review your ad account, tracking, creatives, landing page and how leads are handled.
You getA written Growth Snapshot: 3 quick wins + top risks
Days 0–5
Official Meta Business Partner
Startup India recognised
Hisar, India
Ads that bring customers, not just clicks.
Social Baniya is a performance marketing agency. We run your Meta and Google Ads as one system, tracked to the rupee, and we show the screenshots behind every number.
takes 40 seconds · No spam · We reply within 15–30 minutes in business hours
- Month-to-month, no long lock-in
- You own your ad account, Pixel and data
- Weekly report + 30-minute review
- Day 0Leaky funnel, no tracking
- Day 30Tracking fixed, cost per lead falling
- Day 90Scaling with clear rules
Illustrative journey, not a guarantee.
- Official Meta Business Partner
- Startup India recognised
- Founder-led strategy
- Weekly report + 30-minute review
- You own your ad account, Pixel and data
- Month-to-month, no long lock-in
- Office in Sector 13, Hisar
Sound familiar?
Spending on ads, but not sure what you’re getting?
Most owners we meet have already tried at least one of these.
1Boosted posts brought likes, not enquiries
2Leads arrive, but the sales team can’t close them
3Reports full of reach, silent on revenue
4No idea which ad brought the customer
A leaky funnelnot a bad product
1Boosted posts brought likes, not enquiries
2Leads arrive, but the sales team can’t close them
3Reports full of reach, silent on revenue
4No idea which ad brought the customer
A leaky funnelnot a bad product
Broken tracking
Pixel, Conversions API and GA4 disagree, so nobody knows what really works.
A disconnected funnel
The ad, the landing page and the follow-up are run by different people — or by nobody.
The wrong scorecard
Clicks and likes get reported. Cost per customer doesn’t.
Social Baniya fixes the whole path, not just the ad.
See how we do it
Try it · 30 seconds
How much could a leaky funnel be costing you?
Four numbers from your own business. They stay on this page unless you choose to send them to us.
What your numbers say today
₹500Cost per lead
₹5,000Cost per customer
₹1,50,000Revenue from ads
3.0xReturn on ad spend
same spend, small improvements
+3.8 customers a month
+₹56,250 revenue a month
Illustrative maths based on the numbers you enter. It is not a forecast or a guarantee of results.
How this is calculated
- Cost per lead = ad spend ÷ leads
- Customers = leads × close rate; cost per customer = ad spend ÷ customers
- Revenue = customers × average sale; return on ad spend = revenue ÷ ad spend
- Example: with the same spend, a cost-per-lead fall of d gives leads ÷ (1 − d); the close rate is multiplied by (1 + improvement)
How it works
One system, from first click to closed sale.
The same five steps for every business. What changes is the offer, the audience and the budget.
Foundation
We fix tracking (Pixel, Conversions API, GA4), set one clean naming standard and prepare the landing page and lead form.
You getNumbers you can trust
Days 5–21
Launch
A three-layer funnel — cold, warm, ready to buy — with your first batch of creatives and a lead flow that doesn’t leak.
You getLive campaigns, ready for leads
Days 14–30
Optimise every week
Pause what drains money, scale what works, refresh creatives and feed lead quality back into targeting.
You getWeekly report + 30-minute review
Every week
Scale
Budget rules, new audiences, Google Ads and retargeting, without breaking what already works.
You getA scaling plan you control
Day 60 onwards
You own your ad account, Pixel and dataMonth-to-month, no long lock-in
The ledger
Results you can check, rupee by rupee.
Every row opens a case study with its dates, spend, screenshots and the campaigns that missed.
Results ledger
Lifetime or monthly views, as stated per row
| Client | Channel | Window | Spend shown | Headline result | Evidence |
|---|---|---|---|---|---|
| Himalayan MusafirTravel and tourism · Tour operator | Meta + Google | Sep 2023 – Oct 2026 | ₹7,34,436 | 1,672 leads at ₹19.50 (best Meta campaign) | 5 screenshots |
| Travel JunctionTravel and tourism · Travel packages | Meta | Sep 2023 – Oct 2026 | ₹1,27,682 | 2,874 WhatsApp chats at ₹7.57 (one campaign) | 4 screenshots |
| Next CabTravel and tourism · Outstation cab and taxi service | Jan 2024 – Oct 2026 | ₹13,48,482 | 1,184 conversions at ₹48 (best route) | 4 screenshots | |
| Safarnama with AnuTravel and tourism · Group expeditions to Ladakh, Zanskar and Spiti | Meta | Sep 2023 – Oct 2026 | ₹58,339 | 455 WhatsApp chats at ₹15.12 (Spiti) | 3 screenshots |
| GCI AdventureTravel and tourism · Travel agency in Hisar | Meta | Sep 2023 – Oct 2026 | ₹74,236 | 846 WhatsApp chats at ₹20.17 (best sales campaign) | 1 screenshot |
| Jupiter TravelsTravel and tourism · Himachal and Spiti packages | Apr 2022 – Oct 2026 | ₹85,852 | 15.02% CTR on 3,743 clicks (Himachal Search) | 1 screenshot | |
| Prakriti EscapesTravel and tourism · Travel: Goa and Sasan departures | Meta | Aug – Oct 2026 | ₹7.7K (10 rows) | 142 leads at ₹16.01 (Goa Diwali) | 1 screenshot |
| My Sneaker StudioE-commerce · Footwear D2C brand | Meta | Feb – Mar 2026 | ₹67,631 (Mar 2026) | ROAS 12.84 blended in March 2026 | 2 screenshots |
Results come from real client accounts and vary by business, offer, budget and market. None of them is a guarantee of what you will get.
Travel and tourismMeta Ads
Travel Junction
Travel packages
2,874WhatsApp conversations from the best campaign
“23-02-26 manali”, ₹21,745.69 spent
4 screenshotsRead the case study
Travel and tourismGoogle Ads
Next Cab
Outstation cab and taxi service
₹13.5LGoogle Ads cost, 65 campaigns
Jan 2024 – Oct 2026
4 screenshotsRead the case study
E-commerceMeta Ads
My Sneaker Studio
Footwear D2C brand
12.84blended ROAS in March 2026
₹8.68L purchase value ÷ ₹67,631 spend
2 screenshotsRead the case study
Built for your business
The same system, tuned to how your customers buy.
Travel: WhatsApp enquiries for your departures.
Buyers compare operators, decide by destination and season, and settle details on WhatsApp.
How we run it
- One campaign per destination and departure
- Click-to-WhatsApp ads and instant forms
- Search ads by route and package
- A reply target and lead outcomes tracked
What we track
- Cost per WhatsApp chat or lead
- Cost per qualified enquiry
- Cost per booked seat
From the ledger: 7 travel and cab accounts with screenshots, from ₹7.57 per chat to route-wise Google Search.
Real estate: site visits, not just enquiries.
One lead can be worth lakhs, so unqualified enquiries cost more than having none.
How we run it
- Geo-targeted campaigns around your project
- Qualifying questions inside the lead form
- Same-hour follow-up, call first
- Tracking from the ad to the site visit
What we track
- Cost per qualified lead
- Site-visit rate
- Cost per booking
Straight talk: we do not publish real-estate client results. The proof on this site is from travel and e-commerce accounts that use the same tracking and weekly review.
E-commerce: profitable ROAS you can scale.
ROAS means little when returns and cash-on-delivery eat the margin.
How we run it
- Catalogue campaigns and creative testing
- Pixel and Conversions API tracking
- Budget rules that protect learning
- Return-aware reporting
What we track
- ROAS against break-even ROAS
- Cost per purchase
- Blended ROAS
From the ledger: My Sneaker Studio, blended ROAS 12.84 in March 2026 (Meta-reported).
Education: admissions, not just enquiries.
Cheap enquiries don’t fill batches. Follow-up does.
How we run it
- Lead forms that qualify
- WhatsApp follow-up for counsellors
- Counsellor-ready tracking
- Cost-per-admission reporting
What we track
- Cost per lead
- Enquiry-to-admission rate
- Cost per admission
Straight talk: education results are in our queue and will be published once the evidence is on file. Until then we show the method, not a number.
Local business: calls, walk-ins and bookings.
Nearby buyers decide fast, and budgets are small, so every rupee has to show up in a report.
How we run it
- Local targeting around your area
- Click-to-WhatsApp and call ads
- A simple monthly budget
- A one-page weekly report
What we track
- Calls and WhatsApp chats
- Walk-ins and bookings
- Cost per enquiry
From the ledger: GCI Adventure, a Hisar travel agency: 846 WhatsApp chats at ₹20.17 from one campaign on ₹100 a day.
Not on the list? Tell us about your business.
We have also worked with B2B manufacturing, financial services and software brands. If you sell by enquiry or online, the snapshot will show what we would change first, and we will say honestly whether we are a fit.
What the snapshot covers
- Your ad account and tracking
- Creatives and landing page
- How leads are handled
What you get
- Three quick wins
- The biggest risks
- A short walkthrough, no obligation
Packages
Simple packages. Clear fees. No lock-in.
Our fee is separate from your ad budget, which you pay directly to Meta and Google. All fees are per month and exclude GST.
Meta Ads
Facebook and Instagram ads that turn into enquiries and sales.
₹10,000per month + GST
- Included
- Meta (Facebook + Instagram) campaign set-up and management
- Ad content included: creatives and copy
- Tracking set-up and checks
- Weekly report + 30-minute review
- Not included
- UGC content (add-on)
- Landing page or website (add-on)
Google Ads
Be there when people are already searching for what you sell.
₹12,000per month + GST
- Included
- Google Ads campaign set-up and management
- Landing page for your Google Ads included
- Conversion tracking
- Weekly report + 30-minute review
- Not included
- Meta Ads (see the Combo)
- A full multi-page website (add-on)
Combo: Meta + Google
Both channels, one plan, one weekly review.
₹20,000per month + GST
₹22,000 if bought separatelySave ₹2,000 a month
- Included
- Everything in Meta Ads and Google Ads
- Meta ad content and a landing page for Google Ads
- One report, one weekly 30-minute review
- Not included
- UGC content (add-on)
- Month-to-month, no long lock-in
- You own your ad account, Pixel and data
- Weekly report + 30-minute review
- We reply within 15–30 minutes in business hours
Not sure which fits? Start with the free growth snapshot. It tells you which package makes sense, and there is no obligation.
Add-ons on request: UGC content · extra landing pages or a full website · lead follow-up set-up. Large budgets or several projects? Ask for a custom plan. Prices as of 4 Oct 2026.
How we compare
Freelancer, agency, in-house hire or Social Baniya?
| What matters | Freelancer | Typical agency | In-house hire | Social Baniya |
|---|---|---|---|---|
| Who owns the ad account? | Varies | Often the agency | You | You, always |
| Reporting | Ad hoc | Often a monthly deck | Whatever you build | Weekly report + 30-minute review |
| Lock-in | Usually none | Often several months | Salary and notice period | Month-to-month |
| Covers more than the ad? | Usually ads only | Varies by package | Only if you hire for it | Ads, tracking and a landing page (with Google Ads) in one plan |
| Cost | Varies | Varies | Salary + tools | ₹10,000–₹20,000 a month + GST, ad spend separate |
A freelancer can be the right call for a very small, simple account. We’ll tell you honestly if that’s you.
The people behind it
Founder-led, so the person who plans your ads is accountable for them.
Abhishek Gupta is directly involved in strategy and review on every account, supported by specialists in Meta Ads, Google Ads, creative and web.
- Official Meta Business PartnerDirectory link to be added
- Screenshots for every numberNative Ads Manager and Google Ads views, with dates
- A team of specialistsMeta Ads, Google Ads, creative, web and tracking
Meta AdsGoogle AdsCreativeWeb & tracking
About Social Baniya Questions owners ask
The straight answers.
Our management fee is ₹10,000 a month for Meta Ads, ₹12,000 for Google Ads and ₹20,000 for both, plus GST. Your ad budget is separate and paid by you directly to Meta and Google. Most campaigns start from about ₹20,000 a month in ad budget, depending on your industry and goals.
No. Every package is month-to-month with no long lock-in.
You do. We work inside your accounts, so if we ever part ways, your campaigns, audiences and data stay with you.
You usually see the first data within one to two weeks, and meaningful improvement in cost per lead or return on ad spend typically shows by weeks three to four, depending on your industry, offer and budget. We can’t promise specific results.
No honest agency can: results depend on your offer, budget, market and follow-up. What we do promise is clear tracking, a weekly report with a 30-minute review, and straight talk about what is likely to work and what to budget.
Every case study on this site shows native Meta Ads Manager or Google Ads screenshots with the date range visible, a text version of the rows, the spend, and what did not work.
A written review of your ad account, tracking, creatives, landing page and lead handling, with three quick wins and the biggest risks, plus a short walkthrough. We aim to send it within 48 hours. There is no obligation to hire us.
Yes. The snapshot works as a second opinion on your current set-up, and you decide what to do with it.
Free · No obligation
Get your free growth snapshot.
Tell us about your business in under a minute. We review your ad account, tracking and funnel and send a written snapshot with three quick wins.
Start with two quick questions
Step 2 is optional.
Thanks, . You’re in.
We reply within 15–30 minutes in business hours. To make the snapshot sharper, have these ready: read-only access to your ad account, your website link and your last 90 days of results.
- You tell us about your businessName, WhatsApp number and business type. About 40 seconds.
- We review and write it upAd account, tracking, creatives, landing page and lead handling, within 48 hours.
- We walk you through itA short call. Hire us or don’t: the snapshot is yours either way.
- Month-to-month, no long lock-in
- You own your ad account, Pixel and data
- Weekly report + 30-minute review
- We reply within 15–30 minutes in business hours