Travel Junction / GCI Adventure · Travel
How Two Travel Agencies Generated Up to 500 Monthly Booking Inquiries
The Challenge
Where things stood
Travel Junction offered domestic, international, and customized travel packages but struggled with high inquiry-to-booking drop-off, seasonal demand swings, low-quality leads from price-shoppers, and high competition from OTAs like MakeMyTrip and Yatra, on a ₹50,000/month Meta Ads budget. GCI Adventure, a travel agency in Hisar with a strong offline referral network, had almost no digital lead flow, on a ₹30,000/month budget.
The Approach
What we changed
- —Interest and behavior-based targeting (honeymoon planners, adventure travel enthusiasts, family vacationers) segmented by destination type
- —Lead-gen ad campaigns (Instant Forms) with itinerary teasers and starting price points
- —WhatsApp-click ads for instant conversation with travel consultants
- —Video-first creatives — destination highlights, drone shots, past traveler testimonials
- —Persona-based audience segmentation — separate campaigns for solo travelers, couples, family groups, and corporate/group bookings
- —Comparison-led creatives highlighting what's included vs. typical OTA listings
- —Limited-inventory/group-departure urgency messaging
Results
The Numbers
Cost per Lead ₹25, 500 monthly inquiries, 75% inquiry-to-order conversion
Travel Junction
Cost per Lead ₹25, 200 monthly inquiries, 60% inquiry-to-order conversion
GCI Adventure
What This Means
Competing against large OTAs isn't about matching their budget — it's about a comparison-led message that gives a price-shopper a specific reason to book direct instead.
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