Case study · Travel and tourism
Travel Junction: 2,874 WhatsApp enquiries from one Manali campaign at ₹7.57 each
Travel packages. Meta Ads. Window: 13 Sep 2023 – 13 Oct 2026 (Meta lifetime view).
In Meta’s lifetime view (13 Sep 2023 – 13 Oct 2026), Travel Junction’s ad account shows 50 campaigns and ₹1.28L of spend. One Manali campaign started 2,874 WhatsApp conversations at ₹7.57 each. Across the campaigns visible, cost per conversation runs from ₹4.58 to ₹54.48, depending on destination and season.
- 2,874WhatsApp conversations from the best campaign“23-02-26 manali”, ₹21,745.69 spent
- ₹7.57cost per conversation in that campaignaccount weighted average ₹10.65
- ₹1.28Llifetime Meta spend shown50 campaigns
- 26.8 lakhpeople reachedCPM ₹31.42
- Client
- Travel Junction, travel packages
- Industry
- Travel and tourism
- Channel
- Meta Ads (Facebook and Instagram)
- Result optimised for
- WhatsApp conversations started
- Window
- 13 Sep 2023 – 13 Oct 2026
- Spend in window
- ₹1,27,681.54 across 50 campaigns
- What we manage
- Campaign structure, budgets, creative testing and weekly optimisation
What Travel Junction needed.
Travel Junction sells travel packages and needed a steady flow of high-intent enquiries. Its buyers compare packages across large online travel agencies, many enquiries come from people shopping on price, and the decision takes time.
What the screenshots show.
Four screenshots of the live account show how it is built.
- WhatsApp is the result. 39 of the 41 campaign rows we transcribed are optimised for “messaging conversations started”. A traveller taps the ad, WhatsApp opens, and a consultant answers. That is how these packages are bought.
- One campaign per destination and launch date. Names carry the place and the date (Manali, Kedarnath, Spiti, Udaipur, Holi), so each season’s budget and result can be read on its own.
- Small, steady daily budgets. Daily budgets in the rows shown run from ₹90 to ₹750. Frequency stays between 1.0 and 2.0 and averages 1.52 across the account, so the same people are not shown the ad again and again.
- Winners are duplicated. “23-02-26 manali – Copy” produced 1,017 conversations at ₹8.96, close to the original’s ₹7.57.
The numbers, row by row.
Each row names its definition and the screenshot it comes from.
Travel Junction results ledger
Read from the screenshots below
| Measure | Value | How it is defined | Evidence |
|---|---|---|---|
| Amount spent, 50 campaigns | ₹1,27,681.54 | Total spent in Meta’s lifetime window, as shown | Screenshot 1 |
| Reach | 26,81,565 | People reached, Meta accounts | Screenshot 1 |
| Impressions · CPM | 40,63,640 · ₹31.42 | Total impressions; cost per 1,000 impressions | Screenshot 1 |
| Best campaign: 23-02-26 manali | 2,874 conversations at ₹7.57 | Messaging conversations started; ₹21,745.69 spent | Screenshot 1 |
| Second: 23-02-26 Kedarnath | 1,377 conversations at ₹12.58 | ₹17,326.02 spent | Screenshot 1 |
| Weighted across messaging campaigns | ₹10.65 per conversation | Computed: ₹1,22,438 ÷ 11,499 conversations over 39 campaigns shown | Screenshots 1–4 |
| Range · median | ₹4.58 to ₹54.48 · median ₹12.58 | Computed from the same rows | Screenshots 1–4 |
Results come from a real client account and vary by business, offer, budget and market. They are not a guarantee of what you will get.
What did not work.
A case study that shows only the winners is an advert. These are the misses.
- A sales objective on a WhatsApp-first buyer. “25626 – Udaypure” was set to optimise for purchases and returned 2 purchases on ₹4,557.13, ₹2,278.57 each. Travel Junction’s customers enquire on WhatsApp; they do not check out online, so the objective did not match how this customer buys. That is our reading of the result.
- Udaipur cost more per chat than Manali. Udaipur campaigns cost ₹25.72 per conversation (spend-weighted), against ₹8.80 for Manali. The gap is large enough that the two destinations need separate budgets and creative, not one shared campaign.
- A cost per chat is not a cost per booking. The screenshots show conversations started. They do not show how many became bookings. That is why clients are asked to mark every chat as qualified, booked or lost.
What we would do next.
- Move more budget to the destinations and seasons that start chats cheaply (Manali and Kedarnath here), and keep Udaipur on a capped test budget until its cost per chat falls.
- Track every chat to an outcome (qualified, booked, lost) so cost per booking can be reported next to cost per chat.
- Rebuild the best campaigns for the next season before it starts, using the duplicated-winner pattern.
4 screenshots, as captured.
Open any image full size. Under each one is a text version of the rows we used.
Read this screenshot as text
| Campaign | Amount spent | Results | Cost per result |
|---|---|---|---|
| 23-02-26 manali | ₹21,745.69 | 2,874 conversations | ₹7.57 |
| 23-02-26 Kedarnath | ₹17,326.02 | 1,377 conversations | ₹12.58 |
| 20-11-2025 | ₹9,819.71 | 1,067 conversations | ₹9.20 |
| 23-02-26 manali – Copy | ₹9,115.21 | 1,017 conversations | ₹8.96 |
| 3926 – Spiti Vally | ₹8,247.19 | 514 conversations | ₹16.05 |
| 17-04-2026 manali | ₹7,257.77 | 550 conversations | ₹13.20 |
| 30-9-25 leads | ₹7,149.20 | 937 conversations | ₹7.63 |
| 03-01-2026 – Copy | ₹4,694.01 | 512 conversations | ₹9.17 |
| 25626 – Udaypure | ₹4,557.13 | 2 purchases | ₹2,278.57 |
| 06-02-26 lead | ₹4,463.14 | 321 conversations | ₹13.90 |
| 180726 Abhishek Udaipur | ₹4,428.23 | 188 conversations | ₹23.55 |
| 20-11-2025 – Copy | ₹2,993.25 | 142 conversations | ₹21.08 |
Transcribed from the image above for readers who cannot zoom. The image is the evidence; the table is a reading aid.
Read this screenshot as text
| Campaign | Amount spent | Results | Cost per result |
|---|---|---|---|
| 24-11-2025 | ₹2,472.47 | 167 conversations | ₹14.81 |
| 25-9-25 leads | ₹2,270.15 | 154 conversations | ₹14.74 |
| 8826 – Udaypure | ₹2,156.61 | 103 conversations | ₹20.94 |
| 8826 – manali | ₹1,730.14 | 189 conversations | ₹9.15 |
| 14726 – Udaipure | ₹1,688.94 | 31 conversations | ₹54.48 |
| 24926 – Manali – Copy | ₹1,606.80 | 145 conversations | ₹11.08 |
| 18-10 | ₹1,510.89 | 247 conversations | ₹6.12 |
| 15-12-25 lead | ₹1,358.56 | 72 conversations | ₹18.87 |
| 3926 – manali | ₹1,309.34 | 122 conversations | ₹10.73 |
| 13-01-2026 | ₹1,195.68 | 89 conversations | ₹13.43 |
| 23-02-26 leads | ₹1,044.79 | 32 conversations | ₹32.65 |
| 10-12-25 lead | ₹947.73 | 48 conversations | ₹19.74 |
Transcribed from the image above for readers who cannot zoom. The image is the evidence; the table is a reading aid.
Read this screenshot as text
| Campaign | Amount spent | Results | Cost per result |
|---|---|---|---|
| 14-11-25 leads | ₹871.18 | 100 conversations | ₹8.71 |
| 17-12-25 lead – Copy | ₹766.69 | 49 conversations | ₹15.65 |
| 22826 – manali | ₹682.60 | 69 conversations | ₹9.89 |
| 18926 – manali | ₹639.20 | 45 conversations | ₹14.20 |
| 14-11-25 lead | ₹577.27 | 59 conversations | ₹9.78 |
| 08 | ₹531.45 | 76 conversations | ₹6.99 |
| 2826 – Spiti Vally | ₹499.92 | 33 conversations | ₹15.15 |
| 21926 – Hiring Leads | ₹313.84 | 13 leads | ₹24.14 |
| New messages campaign | ₹274.43 | 12 conversations | ₹22.87 |
| 20-02-2026 | Holi | ₹249.07 | 54 conversations | ₹4.61 |
| 121026 – Spiti Vally | ₹214.47 | 15 conversations | ₹14.30 |
Transcribed from the image above for readers who cannot zoom. The image is the evidence; the table is a reading aid.
Read this screenshot as text
| Campaign | Amount spent | Results | Cost per result |
|---|---|---|---|
| 06-02-26 lead – holiii – 1 | ₹210.80 | 46 conversations | ₹4.58 |
| 13-11-25 | ₹148.70 | 17 conversations | ₹8.75 |
| 06-02-26 lead – holiii | ₹111.51 | 15 conversations | ₹7.43 |
| 22826 – Udaypure | ₹86.31 | 3 conversations | ₹28.77 |
| 06-02-26 sale | ₹35.49 | 7 conversations | ₹5.07 |
| 06-02-26 sale 1 | ₹7.46 | 1 conversations | ₹7.46 |
Transcribed from the image above for readers who cannot zoom. The image is the evidence; the table is a reading aid.
Questions about the Travel Junction results
It is the result Meta counts when someone taps an ad, WhatsApp or Messenger opens and they send a first message. It is an enquiry, not a booking.
₹1,27,681.54 across 50 campaigns in Meta’s lifetime window (13 Sep 2023 – 13 Oct 2026). Individual campaigns ranged from a few rupees to ₹21,745.69.
No. It is the best campaign in the account. Across the 39 messaging campaigns shown, the spend-weighted cost per conversation is ₹10.65, and single campaigns range from ₹4.58 to ₹54.48.
No. Cost per enquiry depends on destination, season, price, offer, creative and how fast you answer. We can show how this account is built and tell you honestly what is likely for yours.
They are read from native Ads Manager screenshots captured on 13 October 2026 with the date range visible.
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