Case study · Travel and tourism
GCI Adventure: a Hisar travel agency’s 846 WhatsApp chats at ₹20.17 from one sales campaign
Travel agency in Hisar. Meta Ads. Window: 13 Sep 2023 – 13 Oct 2026 (Meta lifetime view).
GCI Adventure, a travel agency in Hisar, has 15 Meta campaigns and ₹74,236 of spend in Meta’s lifetime view (to 13 Oct 2026). Its best sales campaign started 846 WhatsApp conversations at ₹20.17 each. Across the nine messaging campaigns shown, cost per conversation ranges from ₹10.03 to ₹43.58, and one campaign type did not work at all.
- 846WhatsApp conversations from the best sales campaign₹17,065.51 spent · ₹20.17 each
- ₹74,236lifetime Meta spend shown15 campaigns
- 17.9 lakhpeople reached23,20,713 impressions
- ₹10.03lowest cost per conversation showna Nepal campaign, ₹471.54 spent
- Client
- GCI Adventure, travel agency in Hisar
- Industry
- Travel and tourism
- Channel
- Meta Ads (Facebook and Instagram)
- Result optimised for
- WhatsApp conversations started
- Spend in window
- ₹74,235.85 across 15 campaigns
- Reach · impressions
- 17,89,683 people · 23,20,713 impressions
- What we manage
- Campaign structure, budgets, creative testing and weekly optimisation
What GCI Adventure needed.
GCI Adventure is a travel agency in Hisar with a strong offline referral network and almost no digital lead flow. Lead volume swung with the season and niche packages were hard to find next to the big online travel agencies.
What the screenshots show.
One screenshot shows 15 campaigns, most of them paused in this view.
- Sales campaigns on WhatsApp. “Sales | 01-10 | gci – Copy” is the best: 846 conversations at ₹20.17 on ₹100 a day. The original, “Sales | 01-10 | gci”, ran at ₹31.48.
- Destination campaigns. Two Nepal campaigns, dated 23-7-26, ran side by side: one at ₹33.33 (364 conversations, ₹12,131.76) and one at ₹10.03 (47 conversations, ₹471.54).
- Daily budgets of ₹88 to ₹510 in the rows shown, and a lifetime reach of 17.9 lakh people on ₹74,236.
- Only one campaign is active in this view (“021026-New Sales campaign – Copy”). The rest are paused, which is normal for seasonal travel.
The numbers, row by row.
Each row names its definition and the screenshot it comes from.
GCI Adventure results ledger
Read from the screenshots below
| Measure | Value | How it is defined | Evidence |
|---|---|---|---|
| Amount spent, 15 campaigns | ₹74,235.85 | Total spent in Meta’s lifetime window | Screenshot 1 |
| Reach · impressions | 17,89,683 · 23,20,713 | Meta accounts reached; total impressions | Screenshot 1 |
| Best sales campaign | 846 conversations at ₹20.17 | “Sales | 01-10 | gci – Copy”; ₹17,065.51 spent | Screenshot 1 |
| Highest-spend campaign | 675 conversations at ₹26.76 | “10-03-26 new”; ₹18,066.35 spent | Screenshot 1 |
| Lowest cost shown | 47 conversations at ₹10.03 | “23726 – Nepal”; ₹471.54 spent | Screenshot 1 |
| Weighted across messaging campaigns | ₹26.59 per conversation | Computed: ₹72,695 ÷ 2,734 conversations over 9 campaigns | Screenshot 1 |
Results come from a real client account and vary by business, offer, budget and market. They are not a guarantee of what you will get.
What did not work.
A case study that shows only the winners is an advert. These are the misses.
- A website-purchase campaign. “Sales | 23-07-2025 – Copy 2” spent ₹1,516.83 for 1 purchase, and a sister campaign (“– Copy 3”) spent ₹23.90 and recorded nothing. For a travel agency whose buyers enquire on WhatsApp, the result to optimise is the conversation.
- The newest sales campaign costs more. “021026-New Sales campaign – Copy” is at ₹43.58 per conversation after ₹1,656.07 of spend, the highest in the account. It is still in its early days, and we are watching whether it settles.
- Same destination, three times the cost. The two Nepal campaigns differ by 3.3×. The cheaper one is a small-budget test; scaling it is not guaranteed to hold its cost.
What we would do next.
- Rebuild the “Sales | 01-10” structure for the next departure window, since it produced the most conversations at the lowest weighted cost.
- Scale the ₹10.03 Nepal creative slowly, in steps, and read the cost per conversation after each step.
- Record the outcome of every chat so cost per booking can be reported.
1 screenshot, as captured.
Open any image full size. Under each one is a text version of the rows we used.
Read this screenshot as text
| Campaign | Amount spent | Results | Cost per result |
|---|---|---|---|
| 10-03-26 new | ₹18,066.35 | 675 conversations | ₹26.76 |
| Sales | 01-10 | gci – Copy | ₹17,065.51 | 846 conversations | ₹20.17 |
| Sales | 01-10 | gci | ₹13,410.98 | 426 conversations | ₹31.48 |
| 23726 – Nepal – Copy | ₹12,131.76 | 364 conversations | ₹33.33 |
| Sales | 28-11-25 | ₹3,674.93 | 109 conversations | ₹33.71 |
| 06-12-2025 | New | ₹3,136.74 | 118 conversations | ₹26.58 |
| 021026-New Sales campaign | ₹3,081.24 | 111 conversations | ₹27.76 |
| 021026-New Sales campaign – Copy | ₹1,656.07 | 38 conversations | ₹43.58 |
| Sales | 23-07-2025 – Copy 2 | ₹1,516.83 | 1 purchases | ₹1,516.83 |
| 23726 – Nepal | ₹471.54 | 47 conversations | ₹10.03 |
Transcribed from the image above for readers who cannot zoom. The image is the evidence; the table is a reading aid.
Questions about the GCI Adventure results
₹74,235.85 across 15 campaigns in Meta’s lifetime window (13 Sep 2023 – 13 Oct 2026).
Travel demand is seasonal. Campaigns are paused between departure windows and rebuilt or duplicated for the next one. Only one campaign is active in this view.
Yes. GCI Adventure is a Hisar travel agency. The same approach (WhatsApp as the result, small daily budgets, destination-wise campaigns) applies to local service businesses.
No. ₹20.17 is the best sales campaign. The weighted average across the nine messaging campaigns is higher, and results change with season, offer and creative.
Keep reading
Free · No obligation
Want results like GCI Adventure’s for your business?
Tell us about your business in under a minute. We review your ad account, tracking and funnel and send a written snapshot with three quick wins.
Start with two quick questions
Step 2 is optional.
Thanks, . You’re in.
We reply within 15–30 minutes in business hours. To make the snapshot sharper, have these ready: read-only access to your ad account, your website link and your last 90 days of results.
- You tell us about your businessName, WhatsApp number and business type. About 40 seconds.
- We review and write it upAd account, tracking, creatives, landing page and lead handling, within 48 hours.
- We walk you through itA short call. Hire us or don’t: the snapshot is yours either way.
- Month-to-month, no long lock-in
- You own your ad account, Pixel and data
- Weekly report + 30-minute review
- We reply within 15–30 minutes in business hours