Case study · Travel and tourism
Safarnama with Anu: 455 WhatsApp chats at ₹15.12 for Spiti group expeditions
Group expeditions to Ladakh, Zanskar and Spiti. Meta Ads. Window: 13 Sep 2023 – 13 Oct 2026 (Meta lifetime view).
Safarnama with Anu sells group expeditions to Ladakh, Zanskar and Spiti. Its Meta account shows 35 campaigns and ₹58,339 of spend (to 13 Oct 2026). The always-on Spiti campaign started 455 WhatsApp chats at ₹15.12, and a boosted Ladakh post reached ₹9.82 per chat. Across 30 campaigns shown, cost per chat ranges from ₹9.82 to ₹50.26.
- 455WhatsApp chats from the Spiti campaign₹6,879.54 spent · ₹15.12 each
- ₹9.82cost per chat on a boosted Ladakh post₹549.72 spent · 56 chats
- ₹58,339lifetime Meta spend shown35 campaigns
- 10.3 lakhpeople reachedCPM ₹33.92
- Client
- Safarnama with Anu, group expeditions
- Industry
- Travel and tourism
- Trips
- Ladakh, Zanskar, Spiti (including winter Spiti batches)
- Channel
- Meta Ads (Facebook and Instagram), including boosted posts
- Result optimised for
- WhatsApp conversations started
- Spend in window
- ₹58,339.45 across 35 campaigns
- Reach · CPM
- 10,25,759 people · ₹33.92
What Safarnama with Anu needed.
Group expeditions fill by departure date. The business needs WhatsApp enquiries early enough to fill each batch, and each trip (Ladakh, Zanskar, winter Spiti) has its own audience and its own booking window.
What the screenshots show.
Three screenshots show 35 campaigns in two groups.
- Always-on WhatsApp campaigns by trip. “21926 – Spiti Vally” (455 chats at ₹15.12, still active), Ladakh lead campaigns (₹36.62 to ₹38.61) and dated “Sales” campaigns.
- Boosted posts for each launch. Instagram and Facebook posts such as “Ladakh × Zanskar Expedition is LIVE!”, “FINAL CALL – WINTER SPITI” and “Let’s roll – the final Winter Spiti batch” are boosted for a few days with a fixed end date.
- Budgets follow the departure. Daily budgets run from ₹220 to ₹1,999, higher in the last days before a batch closes.
- Reach is wide and cheap: 10,25,759 people at a ₹33.92 CPM, with frequency at 1.68.
The numbers, row by row.
Each row names its definition and the screenshot it comes from.
Safarnama with Anu results ledger
Read from the screenshots below
| Measure | Value | How it is defined | Evidence |
|---|---|---|---|
| Amount spent, 35 campaigns | ₹58,339.45 | Total spent in Meta’s lifetime window | Screenshot 1 |
| Reach · impressions · CPM | 10,25,759 · 17,20,157 · ₹33.92 | Meta accounts reached; total impressions; cost per 1,000 | Screenshot 1 |
| Spiti campaign | 455 conversations at ₹15.12 | “21926 – Spiti Vally”; ₹6,879.54 spent, active | Screenshot 1 |
| Boosted Ladakh post | 56 conversations at ₹9.82 | “Ladakh like never before”; ₹549.72 spent, ended 2 Aug 2025 | Screenshot 3 |
| Sales campaign “2908 sales abhishek” | 76 conversations at ₹15.18 | ₹1,153.46 spent | Screenshot 2 |
| Weighted across messaging campaigns | ₹24.19 per conversation | Computed: ₹57,169 ÷ 2,363 conversations over 30 campaigns | Screenshots 1–3 |
| Range · median | ₹9.82 to ₹50.26 · median ₹26.35 | Computed from the same rows | Screenshots 1–3 |
Results come from a real client account and vary by business, offer, budget and market. They are not a guarantee of what you will get.
What did not work.
A case study that shows only the winners is an advert. These are the misses.
- “FINAL CALL” posts are the dearest chats. The three “FINAL CALL – WINTER SPITI” boosts cost ₹26.98, ₹31.95 and ₹50.26 per chat, against ₹15.12 for the always-on Spiti campaign. Urgency posts pull late, less price-sensitive buyers, but they cost more per chat.
- Ladakh lead campaigns sit near ₹37. The three Ladakh lead campaigns cost ₹36.62 to ₹38.61 per chat, more than double the Spiti campaign. Ladakh is a higher-priced, longer-decision trip, and its cost shows it.
- Boosting without a plan is a lottery. Boosted posts range from ₹9.82 to ₹50.26. Which post earns a cheap chat depends on the creative, so every boost is tracked by post and kept only if it beats the always-on campaign.
What we would do next.
- Keep the always-on Spiti campaign running through the season and use dated boosts only around departure deadlines.
- Reuse the creative of the cheapest boosted posts (“Ladakh like never before”) in the always-on Ladakh campaign.
- Record which chats become paid bookings per batch, so cost per seat filled can be reported.
3 screenshots, as captured.
Open any image full size. Under each one is a text version of the rows we used.
Read this screenshot as text
| Campaign | Amount spent | Results | Cost per result |
|---|---|---|---|
| 4826 – Leads Ladhak | ₹7,876.34 | 204 conversations | ₹38.61 |
| 21926 – Spiti Vally | ₹6,879.54 | 455 conversations | ₹15.12 |
| 1608 Abhishek Sales – Copy | ₹5,206.07 | 244 conversations | ₹21.34 |
| [8/1/2026] Promoting | ₹3,627.49 | 160 conversations | ₹22.67 |
| 24826 – Leads | ₹2,464.02 | 109 conversations | ₹22.61 |
| 22826 – Leads | ₹2,341.91 | 114 conversations | ₹20.54 |
| Post: “Let’s roll – the final Winter Spiti batch…” | ₹2,317.96 | 113 conversations | ₹20.51 |
| 4826 – Leads Ladhak – 4State | ₹2,270.14 | 62 conversations | ₹36.62 |
| 11826 – Leads Ladhak – India | ₹2,263.36 | 61 conversations | ₹37.10 |
| Post: “Ladakh × Zanskar Expedition is LIVE!” | ₹2,261.19 | 72 conversations | ₹31.41 |
Transcribed from the image above for readers who cannot zoom. The image is the evidence; the table is a reading aid.
Read this screenshot as text
| Campaign | Amount spent | Results | Cost per result |
|---|---|---|---|
| Instagram post: FINAL CALL – WINTER SPITI | ₹1,861.70 | 69 conversations | ₹26.98 |
| [7/25/2026] Promoting | ₹1,767.63 | 73 conversations | ₹24.21 |
| [7/25/2026] Promoting (2) | ₹1,756.12 | 51 conversations | ₹34.43 |
| Post: “Ladakh × Zanskar Expedition | September” | ₹1,614.60 | 33 conversations | ₹48.93 |
| Post: “Adventure awaits in the Himalayas!” | ₹1,482.74 | 31 conversations | ₹47.83 |
| 2908 sales abhishek | ₹1,153.46 | 76 conversations | ₹15.18 |
| Post: “Ladakh • Zanskar Expedition 2026” | ₹1,102.47 | 38 conversations | ₹29.01 |
| Post: “Ladakh × Zanskar Expedition is LIVE!” (31 Jul) | ₹1,040.79 | 35 conversations | ₹29.74 |
| Instagram post: FINAL CALL – WINTER SPITI (4 Mar) | ₹1,022.32 | 32 conversations | ₹31.95 |
| Post: “Ladakh × Zanskar Expedition is Live” (20 Jul) | ₹979.51 | 39 conversations | ₹25.12 |
Transcribed from the image above for readers who cannot zoom. The image is the evidence; the table is a reading aid.
Read this screenshot as text
| Campaign | Amount spent | Results | Cost per result |
|---|---|---|---|
| Post: “Ladakh × Zanskar Expedition is Live” (24 Jul) | ₹872.91 | 42 conversations | ₹20.78 |
| Instagram post: Ladakh like never before (30 Jul 2025) | ₹606.60 | 49 conversations | ₹12.38 |
| 1608 Abhishek Sales | ₹598.52 | 15 conversations | ₹39.90 |
| Instagram post: BOOK your Seat Now | ₹591.42 | 23 conversations | ₹25.71 |
| Instagram post: In winter, Spiti doesn’t welcome… | ₹577.56 | 24 conversations | ₹24.07 |
| Instagram post: Let’s roll – the final Winter… | ₹563.46 | 17 conversations | ₹33.14 |
| Instagram post: FINAL CALL – WINTER SPITI (1 Mar) | ₹552.81 | 11 conversations | ₹50.26 |
| Instagram post: Ladakh like never before (2 Aug 2025) | ₹549.72 | 56 conversations | ₹9.82 |
| Instagram post: Ladakh like never before (5 Aug 2025) | ₹521.11 | 19 conversations | ₹27.43 |
| [27/07/2025] Promoting | ₹445.78 | 36 conversations | ₹12.38 |
Transcribed from the image above for readers who cannot zoom. The image is the evidence; the table is a reading aid.
Questions about the Safarnama with Anu results
In this account, boosted posts ranged from ₹9.82 to ₹50.26 per chat. The cheapest was a Ladakh expedition post at ₹9.82; urgency posts such as “FINAL CALL” cost ₹26.98 to ₹50.26.
₹58,339.45 across 35 campaigns in Meta’s lifetime window (13 Sep 2023 – 13 Oct 2026).
Group expeditions are sold by conversation: dates, fitness, price and what is included. A WhatsApp chat starts that conversation immediately, so it is the cleanest early signal.
Not as a promise. Cost per chat depends on the destination, the price of the trip, the season and the creative. Ladakh and Spiti cost differently even in the same account.
Keep reading
Free · No obligation
Want results like Safarnama with Anu’s for your business?
Tell us about your business in under a minute. We review your ad account, tracking and funnel and send a written snapshot with three quick wins.
Start with two quick questions
Step 2 is optional.
Thanks, . You’re in.
We reply within 15–30 minutes in business hours. To make the snapshot sharper, have these ready: read-only access to your ad account, your website link and your last 90 days of results.
- You tell us about your businessName, WhatsApp number and business type. About 40 seconds.
- We review and write it upAd account, tracking, creatives, landing page and lead handling, within 48 hours.
- We walk you through itA short call. Hire us or don’t: the snapshot is yours either way.
- Month-to-month, no long lock-in
- You own your ad account, Pixel and data
- Weekly report + 30-minute review
- We reply within 15–30 minutes in business hours