Industry
Education marketing: admissions, not just enquiries
Cheap enquiries do not fill batches. Follow-up does. We build the campaign and the counsellor workflow together.
Social Baniya runs Meta and Google Ads for coaching centres, institutes and study-abroad consultancies, built around admissions rather than enquiries: lead forms that qualify, WhatsApp follow-up, counsellor-ready tracking and a cost per admission you can see. We do not yet publish a verified education case study; we say so rather than borrow numbers.
- Best for
- Coaching centres, institutes, training providers and study-abroad consultancies
- Channels
- Meta lead forms and WhatsApp ads; Google Search for course and city queries
- What we track
- Cost per lead, enquiry-to-admission rate, cost per admission, counsellor response time
- Proof
- No verified education case study is published yet. The tracking and follow-up method is the one used in the travel accounts on this site.
- Fee
- From ₹10,000 a month (Meta) or ₹12,000 (Google), plus GST; ad spend separate
Why education lead generation is different
Education enquiries are plentiful and cheap; admissions are not. A student or parent compares several institutes, asks about fees and results, and decides over days or weeks, often with family. Most of the work that decides the cost per admission happens after the form is submitted.
- Seasonality. Admission windows, exam results and counselling dates create sharp peaks, so campaigns are planned backwards from them.
- Follow-up decides. The first call within minutes, then a clear WhatsApp message with fees, batches and a demo class, converts more than a bigger budget.
- Claims need care. Results, rankings and placement statements must be true and provable. We never write guarantees of admission or placement.
How we run an education account
- Segment by course, city and language. Separate campaigns for each programme and catchment.
- Qualify in the form. Questions on course, city, budget and start date, so counsellors call serious leads first.
- WhatsApp follow-up. Scripts and templates for counsellors: the first message, the demo-class invitation, the fee conversation.
- Build trust before the call. Webinars, demo classes and real student stories, used with consent.
- Report cost per admission. Once you mark each lead’s outcome, the weekly report shows cost per lead, enquiry-to-admission rate and cost per admission by campaign.
Rules to respect
Education ads must not promise admissions, ranks or placements, and statistics must be real and recent. India’s advertising codes (ASCI) have specific guidance for educational claims; study-abroad consultancies should also be careful with claims about visas and scholarships. We write from facts you can document.
What we measure
Reported every week
| Measure | Why it matters |
|---|---|
| Cost per lead | The entry price of an enquiry |
| Enquiry-to-admission rate | The share of enquiries that enrol |
| Cost per admission | The number that decides the campaign |
| Counsellor response time | The biggest driver of the two rates above |
About proof in this industry.
Case studies in the queue: Career Motive, Darbar Carpet, Dhobilite Mumbai, Loan on Car, ClotheIO, OpenEduCat and RChilli. See how we verify every number.
Education and coaching: your questions answered
By qualifying leads in the form, calling them within minutes and measuring which campaigns lead to admissions, then moving budget towards those and away from cheap enquiries that never enrol.
No. We do not guarantee admissions or placements, and we do not write ads that promise them.
Lead forms for volume with qualifying questions, WhatsApp for students who want to ask first. We test both per course and city.
We can set up message templates and a follow-up routine. Follow-up set-up is available as an add-on and is quoted after the snapshot.
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