Travel and tourismMeta Ads
Safarnama with Anu
Group expeditions to Ladakh, Zanskar and Spiti
455WhatsApp chats from the Spiti campaign
₹6,879.54 spent · ₹15.12 each
3 screenshotsRead the case study
Service
Ad creatives and UGC that are tested every week
Creative is the biggest lever on Meta Ads, and the one that fades fastest. We produce it in batches, test it against each other and retire it on evidence.
Quick answer
Social Baniya produces ad creatives for Meta and Google Ads: static images, carousels, short videos and UGC-style clips. Creatives are briefed from your offer, launched in dated batches, compared on cost per result and replaced before they tire. Ad content is included in the Meta Ads package; UGC content is an add-on.
- Best for
- Brands where the picture and the first three seconds decide the click: travel, D2C, real estate, education
- Included with packages
- Ad content (creatives and copy) in the Meta Ads and Combo packages. The number of creatives and the formats are agreed in writing when your package starts.
- Add-on
- UGC-style video content, priced on request
- How we judge it
- Cost per result by creative, in dated batches, with the winner duplicated and the loser retired
Why creative decides your cost per lead
On Meta, the targeting is increasingly handled by the platform. What you control most is what the ad shows and says. Two ads aimed at the same people can differ several times in cost per result, and a winning ad does not stay a winner: the same audience sees it again and again until it tires.
That is visible in real accounts. In Safarnama with Anu’s account, a boosted Ladakh post with a travel-story creative cost ₹9.82 per WhatsApp chat, while urgency-style “FINAL CALL” posts for a winter Spiti batch cost ₹26.98 to ₹50.26 per chat. In My Sneaker Studio’s March 2026 view, the best of the top five ads ran at ROAS 18.11 and the weakest at 11.69. Safarnama case study · Sneaker Studio case study.
How we run creative testing
Brief from the offer, not from taste
We start with who the buyer is, what they are afraid of and what the offer is, and write three or four angles (price, experience, proof, urgency). Each angle becomes a creative.
Dated batches
New creatives are launched together and named by date, so a result can be traced to the batch. Sneaker Studio’s top ads carry dates in their names (07-02-26, 09/02/2026, 05-03-26), which is how batches are tracked.
Read the cost per result, not the likes
Every creative is judged on cost per lead, conversation or purchase against the others in its batch. A creative with many likes and a high cost per result loses.
Duplicate winners, retire losers
A winner is duplicated into a new campaign with a fresh budget; Travel Junction’s “23-02-26 manali – Copy” produced 1,017 conversations at ₹8.96, close to the original’s ₹7.57. A creative that fades is replaced by one already in test.
Formats
Static images and carousels for catalogues and offers; short vertical video for Reels and Stories; UGC-style clips for trust; and the creative that goes with a lead form or a WhatsApp opener.
What UGC means here
UGC (user-generated content) is content that looks like it came from a customer: a person talking to the phone, a real trip, an unboxing. It works because it does not look like an advert. We produce UGC-style content with actors, your customers (with permission) or your team, and it is an add-on to the packages, priced after a short brief.
Proof
Ad creatives and UGC in real accounts.
Each case study shows spend, dates, results and the screenshots behind them.
E-commerceMeta Ads
My Sneaker Studio
Footwear D2C brand
12.84blended ROAS in March 2026
₹8.68L purchase value ÷ ₹67,631 spend
2 screenshotsRead the case study
Travel and tourismMeta Ads
Travel Junction
Travel packages
2,874WhatsApp conversations from the best campaign
“23-02-26 manali”, ₹21,745.69 spent
4 screenshotsRead the case study
Be honest with yourself
Is this right for you?
A good fit if…
- You can share real photos, videos and details of your offer
- You will approve creatives within a day or two
- You are happy to let results, not taste, decide what runs
Not a fit if…
- You want a large brand-film production
- You will not publish anything that looks like an ad
- You need dozens of finished videos every week from a single package
FAQ
Ad creatives and UGC: your questions answered
Yes. Ad content (creatives and copy) is included in the Meta Ads and Combo packages. UGC-style content is an add-on.
The number and formats per month are set when we scope your package. We test in dated batches and keep a replacement ready for any creative that tires.
Ad creative is any image or video made for an ad. UGC-style content is made to look like it came from a real customer, which tends to build trust on social feeds.
We compare cost per lead, conversation or purchase between creatives launched in the same batch, with the same budget and audience, and report it every week.
Keep reading
Free · No obligation
Get your free growth snapshot.
Tell us about your business in under a minute. We review your ad account, tracking and funnel and send a written snapshot with three quick wins.
Start with two quick questions
Step 2 is optional.
Thanks, . You’re in.
We reply within 15–30 minutes in business hours. To make the snapshot sharper, have these ready: read-only access to your ad account, your website link and your last 90 days of results.
- You tell us about your businessName, WhatsApp number and business type. About 40 seconds.
- We review and write it upAd account, tracking, creatives, landing page and lead handling, within 48 hours.
- We walk you through itA short call. Hire us or don’t: the snapshot is yours either way.
- Month-to-month, no long lock-in
- You own your ad account, Pixel and data
- Weekly report + 30-minute review
- We reply within 15–30 minutes in business hours