My Sneaker Studio · E-Commerce
How My Sneaker Studio Took Its ROAS From 4x to 20x
The Challenge
Where things stood
My Sneaker Studio, a men's footwear e-commerce brand running ₹1,00,000/month in Meta Ads spend, needed to scale online sales profitably while facing rising customer acquisition cost, a low repeat purchase rate, and low catalog visibility.
The Approach
What we changed
- —Catalog sales campaigns with dynamic product ads
- —Full-funnel structure: cold prospecting, warm engagement, and cart-abandonment retargeting
- —Creative refresh cycle every 2 weeks to combat ad fatigue
- —Audience segmentation by demographics, interests, and past purchase behavior
Results
The Numbers
16x
Return on Ad Spend (ROAS)
₹241
Cost per Purchase
₹14,06,605
Monthly Revenue from Ads
19%
Add-to-Cart Rate
What This Means
This wasn't about spending more — it was about restructuring the funnel so cold traffic, warm engagement, and retargeting each did a different job, instead of one generic campaign trying to do all three at once.
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