Meet Abhishek Gupta — Founder, Social Baniya
I'm a performance marketing specialist with 5+ years of experience running Meta Ads and Google Ads for real estate developers, builders, and CEOs, alongside e-commerce fashion, education, and agriculture brands across India.
I lead a dedicated team of specialists at Social Baniya — across Meta Ads, Google Ads, Creative/Content, and Website Development — building full-funnel lead generation systems from targeting and creative to landing pages and CRM handoff, designed to bring in qualified, cost-efficient leads that sales teams can actually close.
Social Baniya is a full team, not a one-person shop — dedicated specialists across Meta Ads, Google Ads, Creative/Content, and Website Development, coordinated by me as founder. You get a team that knows your account, with me directly involved in strategy and oversight on every project.
My work centres on real estate lead generation for developers and builders, where our team manages everything from geo-radius targeting around project sites to CPL optimization and lead-quality filtering for high-ticket residential and commercial projects. Outside real estate, we've run paid campaigns for D2C fashion labels, education consultancies and training institutes, and agri-input brands, adapting funnel structure and messaging to each industry's buying cycle.
What I Do
Services I run end-to-end
- ✓Meta Ads (Facebook & Instagram) campaign strategy, setup, and optimization
- ✓Google Ads — Search, Performance Max, and Display campaigns
- ✓Lead generation funnels for high-ticket and high-consideration purchases
- ✓Audience research, targeting, and geo-radius / lookalike strategy
- ✓Ad copywriting, creative briefing, and landing page copy
- ✓CPL, CTR, and ROAS tracking with weekly optimization cycles
My Process
How we work together
Discover & Audit
Understand your business, offer, and past ad performance.
Build & Launch
Structure campaigns, write copy, brief creatives, launch.
Optimize & Scale
Weekly reviews, pause underperformers, scale winners.
Report & Refine
Transparent reporting, refined strategy for the next cycle.
Where We Work
Our Office
