Case study · Travel and tourism
Prakriti Escapes: 142 leads at ₹16.01 and Instagram visits at 98 paise for Goa and Sasan trips
Travel: Goa and Sasan departures. Meta Ads. Window: Meta lifetime window to 13 Oct 2026; the campaigns shown run from Aug to Oct 2026.
Prakriti Escapes runs Goa Diwali and Sasan departures on a small Meta budget: the ten campaigns visible add up to about ₹7,736. Its best lead campaign collected 142 instant-form leads at ₹16.01, and an Instagram campaign earned 190 profile visits at ₹0.98 each. The goal was enquiries for specific departures plus a cheaply grown Instagram audience.
- 142instant-form leads from the best campaign₹2,273.49 spent · ₹16.01 each
- ₹0.98cost per Instagram profile visit190 visits · ₹186.39 spent
- 57leads from the Sasan campaign₹1,052.11 spent · ₹18.46 each
- ₹18.67weighted cost per instant-form lead6 campaigns, computed
- Client
- Prakriti Escapes, travel
- Industry
- Travel and tourism
- Departures
- Goa Diwali, Sasan (Gir)
- Channel
- Meta Ads (Facebook and Instagram)
- Results optimised for
- Instant-form leads, WhatsApp conversations, Instagram profile visits
- Campaigns
- 11 in the account; 10 visible in the screenshot
- Spend in the 10 rows shown
- ₹7,736.10 (computed; the screenshot has no totals row)
What Prakriti Escapes needed.
Prakriti Escapes needed enquiries for two specific departures (Goa Diwali and Sasan) and a way to grow its Instagram audience without paying for expensive follower campaigns.
What the screenshots show.
One screenshot shows how a small account is organised around departures.
- Instant forms for each departure. “GD | New Leads campaign” (Goa Diwali) and “GD | SASAN LEADS” collect leads inside Meta without sending people to a website.
- A qualified-leads campaign for Goa Diwali. “PE | Goa Diwali | Qualified Leads” is the stricter, dearer version: 21 leads at ₹31.11.
- WhatsApp for direct enquiries. “61026 – Leads” started 81 conversations at ₹17.31 on ₹499 a day.
- A cheap audience builder. A profile-visit campaign for Instagram returned 190 visits at ₹0.98, with a one-day click window.
The numbers, row by row.
Each row names its definition and the screenshot it comes from.
Prakriti Escapes results ledger
Read from the screenshots below
| Measure | Value | How it is defined | Evidence |
|---|---|---|---|
| Best lead campaign | 142 leads at ₹16.01 | “GD | New Leads campaign | 26-08-2026”; ₹2,273.49 spent | Screenshot 1 |
| Sasan departure | 57 leads at ₹18.46; 10 leads at ₹29.22 | Two “GD | SASAN LEADS” campaigns | Screenshot 1 |
| Goa Diwali, qualified leads | 21 qualified leads at ₹31.11 | ₹300 a day; ₹653.39 spent | Screenshot 1 |
| WhatsApp campaign | 81 conversations at ₹17.31 | “61026 – Leads”; ₹1,402.44 spent | Screenshot 1 |
| Instagram profile visits | 190 visits at ₹0.98 | One-day click attribution; ₹186.39 spent | Screenshot 1 |
| Instant-form leads, weighted | ₹18.67 per lead | Computed: ₹5,321 ÷ 285 leads over 6 campaigns | Screenshot 1 |
Results come from a real client account and vary by business, offer, budget and market. They are not a guarantee of what you will get.
What did not work.
A case study that shows only the winners is an advert. These are the misses.
- The qualified-lead version costs about twice as much. “Goa Diwali | Qualified Leads” cost ₹31.11 per lead against ₹16.01 to ₹18.46 for the standard instant forms. It is meant to filter, so a higher price is expected, but it must repay itself in bookings.
- Copies of a winner do not always repeat it. The copy of the 26-08 lead campaign cost ₹32.21 per lead, twice the original’s ₹16.01.
- Followers are not customers. The profile-visit campaign is the cheapest result in the account (₹0.98), but a visit is not an enquiry. It is reported separately and never counted as a lead.
What we would do next.
- Keep one standard instant-form campaign per departure and one qualified-lead campaign only when the sales team can follow up fast.
- Report cost per booked seat for Goa Diwali and Sasan once the lead sheet is attached.
- Use the profile-visit audience as a retargeting pool for the next departure.
1 screenshot, as captured.
Open any image full size. Under each one is a text version of the rows we used.
Read this screenshot as text
| Campaign | Amount spent | Results | Cost per result |
|---|---|---|---|
| GD | New Leads campaign | 26-08-2026 | ₹2,273.49 | 142 leads | ₹16.01 |
| 61026 – Leads | ₹1,402.44 | 81 conversations | ₹17.31 |
| GD | SASAN LEADS | 24-09-2026 | ₹1,052.11 | 57 leads | ₹18.46 |
| GD | New Leads campaign | 14-09-2026 | ₹677.69 | 42 leads | ₹16.14 |
| PE | Goa Diwali | Qualified Leads | Sep–Oct 2026 | ₹653.39 | 21 qualified leads | ₹31.11 |
| GD | New Leads campaign | 26-08-2026 – Copy | ₹579.80 | 18 leads | ₹32.21 |
| GD | ad 1 | 24-08-2026 | ₹446.12 | 16 leads | ₹27.88 |
| GD | SASAN LEADS | 26-08-2026 | ₹292.19 | 10 leads | ₹29.22 |
| GD | AD TRAFFIC AMD ONLY TARGET | 23-9-2026 | ₹186.39 | 190 profile visits | ₹0.98 |
| GD | AD 1 | 24-08-2026 | ₹172.48 | 6 conversations | ₹28.75 |
Transcribed from the image above for readers who cannot zoom. The image is the evidence; the table is a reading aid.
Questions about the Prakriti Escapes results
The ten campaign rows visible add up to ₹7,736.10. The screenshot does not include a totals row, so we do not quote a lifetime total.
A lead form that opens inside Facebook or Instagram, pre-filled with the person’s details, so they can enquire without visiting a website.
It is cheap, but a profile visit is not a lead. We report it separately. It is useful for building an audience to retarget, not for filling a departure.
Yes, as long as the budget goes to a clear goal. This account tests one departure at a time with campaigns of ₹200 to ₹500 a day, and keeps what works.
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