Case study · Travel and tourism
Jupiter Travels: Google Search for Himachal packages at a 15% click-through rate
Himachal and Spiti packages. Google Ads. Window: 1 Apr 2022 – 13 Oct 2026 (custom range).
Jupiter Travels sells Himachal and Spiti packages and has spent ₹85,852 on Google Ads between April 2022 and October 2026. Its Himachal Search campaign earned a 15.02% click-through rate on 3,743 clicks, and the account shows 21,006 clicks at a 10.64% CTR. Recorded conversions are not quoted here because their definition is not visible.
- 15.02%CTR on the Himachal Search campaign3,743 clicks · ₹55,688.39
- 21,006clicks in the account10.64% CTR
- ₹85,852Google Ads costApr 2022 – Oct 2026
- ₹0.23cost per click on Performance Max16,371 clicks · ₹3,758.90
- Client
- Jupiter Travels, Himachal and Spiti packages
- Industry
- Travel and tourism
- Channel
- Google Ads: Search, Performance Max, Display
- Window
- 1 Apr 2022 – 13 Oct 2026
- Cost in window
- ₹85,852.49
- Clicks · impressions · CTR
- 21,006 · 1,97,436 · 10.64%
- Status
- Most campaigns are removed; one Search campaign is eligible
What Jupiter Travels needed.
Jupiter Travels needed enquiries for Himachal and Spiti packages from people already searching for them, at a click cost a small travel business can sustain.
What the screenshots show.
One screenshot shows the account across four years.
- Search by destination. “Himachal-Jupiters” was the main Search campaign (₹55,688.39, 3,743 clicks). A newer one, “HIMACHAL-15-09-2026-#JT”, is the only eligible campaign and is limited by search volume.
- Performance Max and Display for reach. A Performance Max “Leads” campaign delivered 16,371 clicks on ₹3,758.90, and a Display campaign 193 clicks.
- Most campaigns are closed. Most rows show the status “Removed”; the reason is not visible in the screenshot.
The numbers, row by row.
Each row names its definition and the screenshot it comes from.
Jupiter Travels results ledger
Read from the screenshots below
| Measure | Value | How it is defined | Evidence |
|---|---|---|---|
| Cost, April 2022 – Oct 2026 | ₹85,852.49 | Total account cost, custom date range | Screenshot 1 |
| Clicks · impressions · CTR | 21,006 · 1,97,436 · 10.64% | Account totals | Screenshot 1 |
| Himachal Search campaign | 3,743 clicks at 15.02% CTR | ₹55,688.39 cost, CPC ₹14.88 (computed) | Screenshot 1 |
| Current Himachal Search campaign | 261 clicks at 12.5% CTR | ₹13,195.29 cost, CPC ₹50.56 (computed); “limited by search volume” | Screenshot 1 |
| Performance Max “Leads” | 16,371 clicks | ₹3,758.90 cost; CTR 10.60% | Screenshot 1 |
| Recorded conversions | Not quoted | The account records 13,767 conversions at a 64% rate, which is too high for leads and suggests low-value events are counted. The conversion actions are not visible in the screenshot. | Screenshot 1 |
Results come from a real client account and vary by business, offer, budget and market. They are not a guarantee of what you will get.
What did not work.
A case study that shows only the winners is an advert. These are the misses.
- Recorded conversions cannot be trusted as leads. The account shows 13,767 conversions at a 64.14% conversion rate and ₹6.24 each, and the Performance Max campaign alone shows 10,309 at ₹0.36. Numbers like these usually mean low-value actions (page views, button taps) are counted as conversions. We do not quote cost per lead from them, and fixing the conversion set-up is the first job in a new account.
- Cost per click on the current campaign is 3.4× the earlier one. The Himachal Search campaign averaged ₹14.88 per click; the current Himachal campaign is at ₹50.56 after 261 clicks. Competition, season and a smaller keyword set could all explain it, and we have not separated them.
- Display was a poor trade. The Display campaign got 193 clicks for ₹1,711.58 at a 1.58% CTR and was removed.
What we would do next.
- Set up conversion actions that mean something (calls over 30 seconds, WhatsApp clicks, form submissions) and report cost per real enquiry.
- Rebuild the Himachal Search structure that earned a 15% CTR and test it against the current campaign’s higher cost per click.
- Keep Performance Max on a small budget and watch lead quality before scaling.
1 screenshot, as captured.
Open any image full size. Under each one is a text version of the rows we used.
Read this screenshot as text
| Campaign | Type | Cost | Clicks | CTR | Avg. CPC | Conversions | Cost / conv. |
|---|---|---|---|---|---|---|---|
| Leads-Performance Max-1 | Performance Max | ₹3,758.90 | 16,371 | 10.6% | ₹0.23 | — | — |
| Himachal-Jupiters | Search | ₹55,688.39 | 3,743 | 15.02% | ₹14.88 | — | — |
| Search-2 by ez advertize | Search | ₹3,442.40 | 273 | 11.84% | ₹12.61 | — | — |
| HIMACHAL-15-09-2026-#JT | Search | ₹13,195.29 | 261 | 12.5% | ₹50.56 | — | — |
| Leads-Display-1 | Display | ₹1,711.58 | 193 | 1.58% | ₹8.87 | — | — |
| 11926 – Himachal | Search | ₹1,699.10 | 46 | 12.85% | ₹36.94 | — | — |
Transcribed from the image above for readers who cannot zoom. The image is the evidence; the table is a reading aid.
Questions about the Jupiter Travels results
The account records 13,767 conversions at a 64% conversion rate, which is far above what real leads produce. The conversion actions are not visible in the screenshot, so we report clicks, cost and CTR, which are unambiguous.
No. It is high for Search and reflects a narrow, high-intent keyword set for a specific destination. It describes this campaign, not a benchmark.
₹85,852.49 between 1 April 2022 and 13 October 2026, for 21,006 clicks.
Campaigns that stop earning their budget are closed, and new ones are built for the next season. One Search campaign is eligible now.
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