ClotheIO · B2B Manufacturing
How ClotheIO Generated 50 Monthly Bulk-Order Inquiries From Retailers
The Challenge
Where things stood
ClotheIO, a men's clothing manufacturer supplying retailers, distributors, and wholesalers across the UK region on a ₹1,00,000/month Meta Ads budget, struggled to generate consistent bulk-order inquiries — relying heavily on existing relationships and trade shows, with low visibility among new retailers, long B2B sales cycles, and difficulty reaching decision-makers directly.
The Approach
What we changed
- —Lead-gen campaigns targeting retailers, distributors, and boutique owners using interest/behavior targeting
- —Catalog and carousel ads showcasing product range to establish manufacturing credibility at a glance
- —Lead form with B2B qualifying questions (business type, order quantity, region) to filter serious bulk buyers
- —WhatsApp-click ads for instant catalog sharing and price/MOQ discussions
- —Video creatives showing factory setup, production capacity, and quality checks
- —Geo-targeted campaigns around textile markets and wholesale hubs
- —Seasonal push campaigns aligned with retailer stocking cycles
Results
The Numbers
₹300
Cost per Lead (CPL)
50
Monthly Inquiries
50%
Inquiry-to-Order Conversion
10,00,000+
Reach Across Target Region
What This Means
B2B manufacturing leads cost more per inquiry than consumer categories, but a 50% inquiry-to-order rate on genuine bulk buyers made the higher CPL the right trade-off — this is a case where cheaper leads would have meant worse ones.
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