Darbar Carpet · E-Commerce / Dealer Network
How Darbar Carpet Grew Dealer Inquiries From 15 to 200 a Month
The Challenge
Where things stood
Darbar Carpet needed to generate retailer inquiries across India but faced limited digital presence, low awareness, and low-quality inquiries, on a ₹20,000/month Meta Ads budget.
The Approach
What we changed
- —Regional targeting across districts/states with local-language creatives
- —Lead form ads optimized for low-bandwidth, rural audiences
- —Dealer-network vs. end-farmer campaign segmentation
- —Video-first creative approach to build product trust
Results
The Numbers
₹204
Cost per Lead (CPL)
155
Monthly Dealer Inquiries
36%
Inquiry-to-Order Conversion
71,244+
Reach Across Target Region
What This Means
Rural, dealer-facing audiences needed a completely different creative and form approach than urban consumer campaigns — treating them the same would have wasted most of this budget.
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