Dhobilite Mumbai · Local Service (Laundry)
How Dhobilite Mumbai Generated 300 Monthly Bookings at ₹25 Cost Per Lead
The Challenge
Where things stood
Dhobilite Mumbai was running a pickup-and-delivery, on-demand, subscription-based laundry service but struggling with high customer acquisition cost, low repeat order rate, seasonal demand drops, and poor lead-to-first-order conversion, on a ₹30,000/month Meta Ads budget.
The Approach
What we changed
- —Hyperlocal geo-targeting around Mumbai neighborhoods and apartment complexes within 60 km of service hubs
- —Lead form and WhatsApp-click ads to capture instant bookings with minimal friction
- —Offer-led creatives — first-wash discount / free pickup — to drive trial among new customers
- —Retargeting sequence for cart-abandoners and one-time customers to convert them into subscribers
- —Referral and repeat-order campaigns targeting existing customers with 10% off on next 5 orders
- —Creative testing across service USPs (24-hr turnaround, doorstep pickup, eco-friendly detergents)
Results
The Numbers
₹25
Cost per Lead (CPL)
300
Monthly Inquiries
75%
Inquiry-to-Order Conversion
10,00,000+
Reach Across Target Region
What This Means
For a hyperlocal service, the WhatsApp-click and instant-form setup mattered as much as the targeting — a customer deciding between laundry services isn't going to wait for a slow follow-up.
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