Loan on Car · Financial Services
How Loan on Car Generated 500 Qualified Monthly Inquiries at ₹40 CPL
The Challenge
Where things stood
Loan on Car offered instant loan-on-card and pre-approved credit line services Pan-India but struggled to generate high-intent, credit-eligible leads at a sustainable cost — facing unqualified inquiries, low approval-to-disbursal rate, and high CPL due to financial-services ad restrictions, on a ₹50,000/month Meta Ads budget.
The Approach
What we changed
- —Lead-gen campaigns (Instant Forms) targeting salaried professionals and credit card holders Pan-India, filtered by age, income indicators, and interest in finance/credit products
- —Pre-qualification questions built into the Meta lead form (credit card ownership, monthly income range, employment type) to filter for eligible applicants before handoff to sales
- —Compliance-first ad copy and creatives aligned with Meta's financial services ad policies — no misleading "guaranteed approval" claims, clear eligibility disclaimers
- —Trust-building creatives highlighting RBI-registered NBFC partnership, zero-collateral, and fast disbursal
- —Lookalike audiences built from existing approved/disbursed customers
- —Fast lead-to-call routing via CRM/WhatsApp integration so sales connects within 30 minutes of form submission
Results
The Numbers
₹40
Cost per Lead (CPL)
500
Monthly Inquiries
75%
Inquiry-to-Order Conversion
10,00,000+
Reach Across Target Region
What This Means
In a heavily regulated category like financial services, compliance-first creative and pre-qualification weren't optional extras — they were the difference between generating leads and generating leads that could actually be disbursed.
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