OpenEduCat / RChilli · SaaS
How Two SaaS Brands Got High-Quality Leads for High-Ticket Products
The Challenge
Where things stood
Two B2B SaaS products — OpenEduCat, an open-source education ERP platform, and RChilli, an AI-powered candidate screening tool — needed qualified demo requests for products in the $8,000+ annual range, a segment where most paid spend goes to waste on unqualified inquiries.
The Approach
What we changed
- —Managed international lead-gen campaigns through Google Ads (and LinkedIn Ads for OpenEduCat), targeting educational institutions and HR departments specifically
- —Ran Google Search, Display, and Video campaigns focused on performance and ROI, not reach
- —In-depth keyword research, audience targeting, and landing page optimization for high-intent B2B search terms
- —Tracked KPIs closely — keyword bids, budget caps, impression share, quality score — adjusting weekly
- —Delivered regular reporting to administration/management so budget decisions were based on real data
Results
The Numbers
$100
OpenEduCat — Cost per Lead
100
OpenEduCat — Monthly Inquiries
60%
OpenEduCat — Inquiry-to-Order Conversion
$30
RChilli — Cost per Lead
100
RChilli — Monthly Inquiries
60%
RChilli — Inquiry-to-Order Conversion
What This Means
Getting a $30-100 CPL for an $8,000+ B2B product isn't about cutting spend — it's about landing pages and keyword targeting tight enough that the traffic arriving was already close to being a real buyer.
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